Brookstone Reports Q3 Results at the Better End of Guidance Range, Raises Earnings Forecast for the Year


MERRIMACK, NH, Nov. 17, 2004 -- Brookstone, Inc. (Nasdaq: BKST), the product development and specialty retail company, today announced that its third-quarter earnings were at the better end of the range of Company guidance, posting a net loss of $6.7 million, or $0.33 per diluted share.

Total Company sales for the 13-week period ended October 30, 2004, climbed 15.9 percent to $85.4 million, compared to $73.7 million for the third quarter in 2003, while same-store sales rose 4.3 percent. Direct-Marketing sales in the third quarter 2004 jumped 17.9 percent to $15.8 million.

For the third quarter, Brookstone reported a net loss of $6.7 million, or $0.33 per diluted share, compared to a net loss in the third quarter of 2003 of $5.9 million, or $0.30 per diluted share.

Because of the seasonal nature of specialty retailing, Brookstone generally carries a loss over the first three quarters and makes its profit for the year in the fourth quarter.

Year-to-date, Brookstone total sales soared 21.4 percent to $261.1 million, compared to $215.1 million for the first nine months of 2003, while same-store sales climbed 12.2 percent. Direct-Marketing sales for the first nine months of 2004 increased 17.1 percent to $43.9 million, compared to $37.5 million last year. Net loss year-to-date stands at $11.8 million, or $0.58 per diluted share, an improvement of 19.2 percent over the net loss over the first nine months of 2003 of $14.6 million, or $0.75 per diluted share.

Brookstone Chairman, President and Chief Executive Officer Michael Anthony said the Company's year-to-date results position Brookstone well for success in the remainder of the year.

"We are very pleased with our performance over the first nine months of the year," Mr. Anthony said. "All three strategies of the Brookstone business model - product development, retail stores and multi-channel synergy - continue to drive our Company to record levels."

Mr. Anthony continued: "For the Holidays, we have already introduced innovations in a variety of categories, and new merchandise continues to arrive daily. We believe our exciting new products, the majority of which Brookstone designs and engineers, will again make Brookstone the retailer of choice for innovative and high-quality gifts this Holiday season. Our in-stock performance has been excellent, and our current inventory situation, combined with planned receipts, will ensure we are in position to meet our sales plans."

Mr. Anthony continued: "We recently completed our 2004 new-store and remodeling program, opening 20 new stores, including three in airports and two Gardeners Eden locations, and remodeling 12 stores."

Mr. Anthony continued: "Our Direct-Marketing efforts remain an important component to our success. In the fourth quarter, we will increase the circulation of the Brookstone catalog to more than 19 million books, from 11 million in 2003, a proven strategy that delivers additional incremental traffic and sales to our retail stores and generates revenue and profit to all three sales channels."

Mr. Anthony concluded: "We anticipate same-store sales increases in the mid-single digits for the fourth quarter. Based on our performance over the first nine months of the year and the potential for success during the fourth quarter, we are raising our 2004 year-end earnings projection to a range of $1.12 and $1.14 per diluted share."

Brookstone, Inc. is a product development and specialty retail company that operates 287 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls, lifestyle centers and airports, the stores feature unique and innovative consumer products. The Company also operates five stores under the Gardeners Eden Brand, and a direct marketing business that consists of three catalogs titles -- Brookstone, Hard-to-Find Tools and Gardeners Eden -- as well as e-commerce web sites at http://www.brookstone.com and http://www.gardenerseden.com.

Statements in this release which are not historical facts, including statements about the Company's confidence or expectations, earnings, anticipated operations of its e-commerce sites and those of third-party service providers, and other statements about the Company's operational outlook, are forward-looking statements subject to risks and uncertainties that could cause actual results to differ materially from those set forth in such forward-looking statements. Such risks and uncertainties include, without limitation, risks of changing market conditions in the overall economy and the retail industry, consumer demand, the effectiveness of e-commerce technology and marketing efforts, availability of products, availability of adequate transportation of such products, and other factors detailed from time to time in the Company's annual and other reports filed with the Securities and Exchange Commission. Words such as "estimate", "project", "plan", "believe", "feel", "anticipate", "assume", "may", "will", "should" and similar words and phrases may identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligations to publicly release any revisions to these forward-looking statements or reflect events or circumstances after the date hereof.

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(tables follow)



                                   Brookstone, Inc.
                         Consolidated Statement of Operations
                        ($ in thousands, except per share data)
                                   (Unaudited)


                             Thirteen               Thirty-nine
                            weeks ended             weeks ended
                            -----------             -----------
                         Oct. 30,     Nov. 1,    Oct. 30,      Nov. 1,
                          2004         2003       2004         2003
                        ----------------------------------------------

 Net sales              $ 85,355    $ 73,657   $ 261,122    $ 215,088
 Cost of sales            58,927      51,993     176,955      152,010
                         ---------------------------------------------
 Gross profit             26,428      21,664      84,167       63,078

 Selling, general
  and administrative
  expenses                36,113      30,903     101,389       86,194
                         ---------------------------------------------
  Loss from operations    (9,685)     (9,239)    (17,222)     (23,116)

 Interest expense, net       315         298         760          609
                         ---------------------------------------------

  Loss before taxes and
   other party interest
   in consolidated
   entities              (10,000)     (9,537)    (17,982)     (23,725)

  Income tax benefit      (3,464)     (3,672)     (6,537)      (9,134)
                         ---------------------------------------------

 Loss before other
  party interests in
  consolidated entities   (6,536)     (5,865)    (11,445)     (14,591)

 Other party interest
  in consolidated
  entities, net of tax       143         --          343         --
                         ---------------------------------------------
    Net Loss            $ (6,679)   $ (5,865)  $ (11,788)   $ (14,591)
                         =============================================


  Net Loss per share -
  basic and diluted
                        $  (0.33)   $  (0.30)   $   (0.58)   $  (0.75)
                         =============================================

 Weighted average
  shares outstanding -
  basic/diluted           20,341      19,737       20,183       19,424
                         =============================================



                                     Brookstone, Inc.
                            Consolidated Condensed Balance Sheet
                                   ($ in thousands)
 
                                  (Unaudited)
                                 -------------

                           Oct. 30,            Nov. 1,       Jan. 31,
                             2004               2003           2004
                         ------------       ------------  ------------
 Current Assets: 
 Cash and cash 
   equivalents           $   3,700          $   1,544      $  69,738
  Receivables, 
   net                       8,002              7,044          7,476
  Merchandise 
   inventories              98,845             84,771         66,876
  Deferred income 
   taxes                    13,027             15,258          4,799
  Other current 
   assets                    7,389              6,548          6,217
                         ---------------------------------------------
 Total current assets      130,963            115,165        155,106


  Deferred income
   taxes                     4,731              5,091          4,738
  Property and 
   equipment, net           74,796             50,300         53,970
  Intangible 
   assets, net               3,920              4,191          4,123
  Other assets              10,263              7,610          2,390
                         ---------------------------------------------
   Total assets          $ 224,673          $ 182,357      $ 220,327
                         =============================================


 Liabilities and Shareholders' Equity
 Current Liabilities:
  Accounts payable       $  31,092          $  27,001      $  15,759
  Other current
   liabilities              29,855             26,137         41,827
                         ---------------------------------------------
  Total current 
    liabilities             60,947             53,138         57,586

  Other long term 
    liabilities             17,386             14,934         15,676
  Long term debt             9,144              1,985          1,941


 Commitments and Contingencies

  Total shareholders'
  equity                   137,196            112,300        145,124
                         ---------------------------------------------
                      
 Total liabilities and 
  shareholders' 
  equity                 $ 224,673          $ 182,357      $ 220,327
                         =============================================                                            


            

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