ATLANTA, Nov. 18, 2004 (PRIMEZONE) -- MarketingCentral, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced results for the third quarter 2004.
"Strong demand in the corporate marketing sector yielded solid growth through the normally sluggish summer months," stated Arch Stanton, Chief Financial Officer. "One-time license fees associated with new accounts were up 300% over the previous quarter. Year to date, our revenues are up 27% over the same period last year."
Added John Vasileff, Vice President Solutions, "The marketing automation and marketing software marketplace is maturing quickly. Two years ago, we were in an education mode, helping people to understand where they had marketing productivity problems and how to go about fixing them. Today, companies are coming to us with defined needs and budgets. We are now in the middle of the early phases of widespread mainstream adoption."
Added Dave Ryan, Chief Executive Officer, "Corporate marketing departments are once again active in the development and placement of ads and other creative materials. They have budgets and money to spend, but clearly they don't want to repeat the mistakes made prior to the recession, where the perception was that marketing was a little out of control. Now, there is a focus on marketing ROI, driven by financial management and the need for better accountability. Our solutions help maximize marketing investment returns by minimizing production costs, speeding time-to-market, and improving quality. Combined with many of the marketing program execution tools now on the market, our marketing productivity tools enable clients to develop and deliver targeted programs faster, cheaper, and with better results."
New clients include ExxonMobile, American Hospital Association, Amcore Bank, BankAtlantic, St. David Healthcare, SHR Perceptual Management, EC Connection, Kraft Foods, iPass, and midoceanbrands.
About MarketingCentral
MarketingCentral is a leading provider of marketing software tools for corporate marketing departments and marketing services agencies, with more than 6000 users in over 800 different companies throughout the world. For corporate marketing departments, MarketingCentral's Marketing Operations Center provides total marketing resource management for complete automation of the marketing department. For advertising, design, interactive, and public relations agencies, MarketingCentral's AgencyCentral provides comprehensive client communication and collaboration tools. With an uptime performance of 99.98% since 1998, MarketingCentral provides reliable, robust, and secure marketing productivity tools that are easy to use, afford, and implement.
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