PHILADELPHIA, Nov. 30, 2004 (PRIMEZONE) -- The ranks of PointRoll, Inc.'s groundbreaking ad network continue to swell with the latest additions of Bloomberg, Homestore, SI.com and Tickle. The companies join a long list of online publishers, including AccuWeather, AOL, AskJeeves, BusinessWeek Online, MSN and Yahoo!, that offer PointRoll's high-impact rich media ads to their clients at no additional charge, subject to publisher eligibility.
These leading companies and their customers will be able to use PointRoll's rich media technologies and services to develop highly creative, entertaining and informative online advertisements. PointRoll ads have capabilities such as expansion, floatation, animation, video and data capture, all of which dramatically enhance the impact of online marketing campaigns. In addition, advertisers receive access to innovative features, such as polling, instant e-mail reminders, dynamic content and more.
"The PointRoll Included Network is resonating with the online world," said PointRoll Senior VP of Sales Andy Ellenthal. "Advertisers want rich media technology at a reasonable price, and publishers are learning that by joining our network, they'll be able to provide it. We are looking forward to welcoming more publishers to our network in the coming months."
PointRoll increases the effectiveness of banner ads by allowing users to "mouse-over" and expand an ad to further explore and interact with the advertiser's content, all without disrupting the users experience. By deploying PointRoll media-rich ads on sites that are in the PointRoll Included Network, advertisers can use the best technology to meet their desired results and can justify an increase in their online spending.
David Steinberger, Tickle's VP of Advertising Sales added, "Tickle creates a unique experience for its users by providing deeper, more scientific content in a fun and enjoyable manner via self-testing and social networking. Ensuring we deliver value and service to our constituents is critical, so we are delighted to incent advertisers to deliver PointRoll interactive rich media ads to their target audience."
eMarketer recently projected rich media to become the dominant form of advertising on the web. PointRoll's Included Network represents an important step by a market leader towards driving this growth and delivering a solution for advertisers and publishers to deliver effective advertising online.
About Bloomberg
Bloomberg is the leading global provider of news, data and analysis. The BLOOMBERG terminal and Bloomberg's news services provide reporting, analytics, real-time and historical pricing, indicative data, multimedia events and electronic communications 24 hours a day to corporations, news organizations, financial professionals and individuals around the world. Bloomberg's media services include BLOOMBERG NEWS(R), the global news service that includes more than 1,800 journalists in 102 bureaus worldwide; BLOOMBERG TELEVISION(R), the 24-hour business and financial network produced and distributed worldwide on 10 separate channels in seven languages; and BLOOMBERG RADIO(SM), which provides up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg Magazine Group and Bloomberg Press publish magazines and books for investment professionals. BLOOMBERG TELEVISION and BLOOMBERG RADIO are syndicated to more than 800 affiliates worldwide. For more information please visit www.bloomberg.com.
About Homestore
Homestore, Inc. (Nasdaq:HOMS) is the leading provider of real estate media and technology solutions. The Company operates the No. 1 network of home and real estate Web sites including its flagship site REALTOR.com(R), the official Web site of the National Association of REALTORS(R) and HomeBuilder.com(TM), the official new homes site of the National Association of Home Builders. Homestore also operates RENTNET(R), an apartments, corporate housing and self-storage resource and SeniorHousingNet(TM), a resource for senior housing and care, as well as Homestore.com(R), a home information resource. Homestore's print businesses are Homestore(R) Plans and Publications and Welcome Wagon(R). Homestore's professional software divisions include Computers for Tracts(TM) and Top Producer(R) Systems. For more information: http://ir.homestore.com.
About SI.com
SI.com is the home of SPORTS ILLUSTRATED on the Web, and the sports site for CNN.com. The site provides up-to-the-minute scores, news, statistics and analysis of domestic and international sports, as well as fantasy sports leagues. SI.com also features the unparalleled journalism and photography unique to SPORTS ILLUSTRATED, including online columns from its award-winning writers, a searchable SI covers database spanning almost 50 years of SPORTS ILLUSTRATED magazine covers and a daily online photo gallery. (http://www.si.com)
About Tickle
Tickle Inc. is a leading diversified digital media company, focused on delivering interpersonal content and services (self-discovery, matchmaking, career and social networking) to more than 18 million active members worldwide. Founded in 1999 as Emode, Tickle is a place where people can use science to make deep, meaningful connections, understand themselves and others, and manage their personal and professional relationships in a way that is fun and enjoyable. Ranked as one of the top 50 most visited web sites by comScore Media Metrix, Tickle is distinguished by a strong foundation in scientific research, a proven commitment to member privacy, and many years of customer satisfaction and financial stability. Tickle is part of the Monster Worldwide network and is headquartered in San Francisco, Calif. Tickle can be found at http://www.tickle.com.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy Universal 100K+, FatBoy expanding ads, TowelBoy snap-back units, and BadBoy floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.