Billy Martin's USA -- CEO and Founder to Appear on Money-TV


NEW YORK, Dec. 2, 2004 (PRIMEZONE) -- Billy Martin's USA, Inc. (Pink Sheets:BLYM), the 26-year-old western lifestyle brand, announced today that its CEO and founder, Doug Newton, will appear on Money-TV, the program that is syndicated in the US and broadcast to 40 million TV homes in Western Europe.

According to Newton, "on Money-TV, we can have a chat with interested viewers about our company's 26 year experience in developing and selling western-lifestyle products in our boutiques on both coasts, in NYC and on the Sunset Strip in Hollywood, CA."

"We also hope to share our plans to grow Billy Martin's from a relatively small American retail company, into a multi-national brand offering unique, high-fashion western lifestyle goods and services to consumers throughout the world.

"We started the business in 1978 when Billy was still manager of the NY Yankees and I was his sports agent and business manager. Our business plan -- back then -- was to sell western duds to eastern dudes. Billy said the idea to open the shop was my idea -- but if we became a success, it would be his idea."

Newton said he hopes the Money-TV appearance will be a vehicle for him to give the "low-down on the company's upside business potential to a wide audience of TV and internet viewers at home and abroad, where the appeal for authentic American goods is growing by leaps and bounds."

The weekly TV program debuted in 1996 and is broadcast nationally on Saturdays at 6:30AM ET, Sundays at 6:30 AM PT, 8:00 AM ET, 11:00 AM ET and 11:30AM PT, Mondays and Tuesdays at 11:30 AM PT and Wednesdays at 7:00 PM ET.

A complete menu of TV and Radio listings is available at the MoneyTV web site, http://www.moneytv.net.


Statements about the company's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect, or, for a variety of other reasons. Billy Martin's USA, Inc. became public in October 2001, via a reverse merger with Hitech Resource Corp. which changed its corporate name to Billy Martin's USA, Inc. after completing the acquisition of Billy Martin's Western Wear, LA, Inc. Shares of its sock trade under the symbol "BLYM". Billy Martin's USA, Inc. is currently not an SEC reporting company.


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