SAN ANTONIO, Dec. 6, 2004 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS) has developed a new line of delicious meal replacement bars named Sweet Success Complete. The bars include flavors such as Chocolate Bavarian Mint, Chocolate Brownie, Caramel Peanut Crisp, and Chocolate Peanut Butter Crisp. The eight flavors of bars will be marketed in Mixed 24-packs, initially to club stores beginning the first quarter of 2005.
Sweet Success has historically ranked as the No. 2 best-selling diet shake product. Its brand recognition is almost 70 percent among the target market. As part of the Nestle USA product line, Sweet Success(TM) achieved sales in excess of $300 million primarily through leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast(TM).
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.