SAN DIEGO and MANCHESTER, England, Dec. 10, 2004 (PRIMEZONE) -- When 23-year old Chin Yan of the U.K. became a member of the world's largest community of mobile phone users, he had no idea that using SMS.ac (www.sms.ac) multimedia and text messaging services would earn him a pre-paid Vodafone mobile phone. Still, that is exactly what happened.
"The SMS.ac auction items were all brilliant," said Yan. "I knew I had a lot of points, but I wasn't sure what to get. The phone was what I really wanted and I was really pretty amazed at how easy it was to win. As soon as I have more points, I'm going after the iPod."
Each members' smsRewards points are accrued through the use of SMS.ac's various wireless communications products and services that are accessible via handsets, or through the company's web site: www.sms.ac. For instance, when a registered member uploads a primary photo to their personal profile, they receive 40 points. More frequent activities, such as receiving smsFlirt messages (www.sms.ac/flirt), are worth three points per message. Earned points are redeemable for a variety of prizes in monthly mobile and online auctions.
More smsRewards points can be accumulated by participating in SMS.ac's popular mobile trivia challenge, called smsTrivia (www.sms.ac/trivia). SmsTrivia is a "question and answer" competition that incorporates questions on a wide array of general knowledge topics. Participants receive a series of six questions on their mobile handsets, one at a time. Upon replying with an answer of either "true" or "false," players receive a follow-up question, in addition to receiving immediate confirmation of a correct or incorrect answer. smsTrivia Masters that are ranked in the Top 10 for their city automatically advance to a final round, where they compete in a countrywide contest for cash prizes that may exceed $1,000 (USD).
International Data Corporation (IDC), one of the world's premier market intelligence and advisory firms covering the information technology and telecommunications industries, recently named SMS.ac, Inc. (www.sms.ac/corporate) to its prestigious "10 Emerging Wireless Players to Watch" list for 2005.
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About SMS.ac
SMS.ac, Inc. is a mobile data communications company whose proprietary MMSbox(tm) platform enables the interoperable exchange of mobile multimedia (MMS and SMS) and micro-transaction billing across all mobile standards, protocols and the Internet. A demonstration of the MMSbox platform is available at www.sms.ac.
With tens of millions of self-registered mobile consumers in 170 countries, and connectivity to more than 400 mobile operators worldwide, SMS.ac is host to the largest community of mobile phone users in the world. Through its global initiatives, SMS.ac is igniting the widespread adoption and use of wireless data. To view the SMS.ac corporate web site, visit www.sms.ac/corporate.