PHILADELPHIA, Dec. 14, 2004 (PRIMEZONE) -- PointRoll, Inc. (www.pointroll.com), a leading provider of rich media advertising, announced today key performance measurements for the retail sector. PointRoll has served almost one billion impressions within the retail sector across a variety of different customers and has delivered strong results.
An important measurement of a PointRoll ad unit is interaction -- defined as anytime a web user expands an ad by rolling their mouse over it. The PointRoll interaction rate, defined as the number of interactions divided by the number of impressions delivered, was 9.0% for the retail sector in Q3 2004. Another key metric, average time spent viewing a PointRoll ad unit, was 11.7 seconds for retail. These branded performance metrics are a major advantage of running PointRoll and could not be delivered with a simple static ad.
PointRoll technology allows retailers to deliver a high impact ad unit. Retailers can deliver multiple content -- organizing by key shopping category such as electronics, toys, cosmetics and apparel. The ad units can be used to forward to a friend, deliver dynamic content and even offer a promotional coupon, all within the existing panels.
This holiday season many leading retailers have launched holiday campaigns using PointRoll's technology including Walmart.com, Circuit City, Staples and REI.
"We have experienced significant growth in the retail segment in 2004 driven by our continued product innovation," said Chris Saridakis, COO of PointRoll. "Retail customers are taking advantage of features ranging from streaming video, dynamic content and instant e-mail to enhance their message and achieve success online."
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: Tomboy(tm) Universal 100K+, FatBoy(tm) expanding ads, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.