NEW YORK, Dec. 15, 2004 (PRIMEZONE) -- Michael C. Fina, a leading provider of corporate employee recognition programs, today announced the acquisition of Longservice.com, one of the leading operators of web-based employee recognition, award and incentive programs in the UK and European market.
The new combined venture, Michael C. Fina Global Recognition, establishes a leadership position in one of the fastest growing segments in today's business-to-business market. Today's corporations, large and small, will now be able to create and run global recognition and incentive programs tailored to local market needs as a result of Michael C. Fina's established presence in North America and Europe.
"We are pleased to be working alongside Longservice.com, a company with a solid reputation and base of international clients," said George Fina, president of Michael C. Fina. "The company has a seasoned executive management team, proven track record, superior customer service and innovative technology which sets them apart in the industry."
Michael C. Fina Global Recognition can now offer U.S. corporations with offices overseas and international corporations a wider selection of products at a greater value while providing unsurpassed customer service with the addition of its UK team of experts.
"By combining our knowledge and expertise in supplying the international market, with the dynamic growth and superior reputation of Michael C. Fina, we can now offer worldwide solutions for employee recognition and performance programs," said Jonathan Haskell, founder and managing director of Longservice.com. "With the impact of today's global economy and competitive pressure, Michael C. Fina understands that recognizing and rewarding loyal employees is more important than ever."
Longservice.com, led by Haskell who has over 30 years' experience in supplying gifts and long service awards, will continue to focus on international and local programs in the UK, Europe and the Middle East. Financial terms of the deal were not disclosed.
ABOUT MICHAEL C. FINA
Michael C. Fina, headquartered in New York, is the fastest growing employee recognition company in North America. Known for their exceptional quality products and services, many Fortune 500 companies rely on their programs. Their dedication to perfecting the way employee recognition programs are implemented sets them apart from their competitors.
ABOUT LONGSERVICE.COM, LTD.
Longservice.com is the UK's only dedicated web-based reward program provider, reaching across all countries and operating sectors. LongService.com prides itself on offering choice, flexible solutions and gifts tailored to the personal needs of employees across the world.