Leisure Direct Plans to Modernize the Recreation Industry through Aggressive Acquisition Strategy -- as Featured on CEOCast.com


PERRYSBURGH, Ohio, Dec. 17, 2004 (PRIMEZONE) -- Leisure Direct, Inc. (OTCBB:LDTI) is pleased to announce that Leisure Direct CEO, John Ayling has been featured on CEOcast.com.

In his interview, John Ayling explained that Leisure Direct plans to acquire 50 "Mom and Pop" dealers. "Most dealer's have been in business for up to 30 years so they have a local brand and loyal customer base," explained Mr. Ayling. "Our plan is to have national marketing with local service. When Leisure Direct strategically acquires the first 50 dealers, then ninety percent of the population east of the Mississippi River will be within fifty miles of a design center."

Mr. Ayling went on to state in his interview that Leisure Direct would be making strategic partnerships with manufacturers who are looking for another outlet for their products and that they are talking to multi-million dollar companies who have a compatible product line to Leisure Direct. Leisure Direct would have the possibility to open locations on the strategic partners' premises, where Leisure Direct could tap into their customer traffic.

"Leisure Direct has a strong management team with experience to acquire retailers for 1-2 times their profit and grow them at a rate of 25% a year for the first three years and then 15% a year thereafter," stated Mr. Ayling.

To listen to the interview in its entirety, please visit http://www.ceocast.com

About Leisure Direct, Inc.

Leisure Direct, Inc. manufactures and assembles components of above ground pools, spas, and accessories and sells wholesale to its customers, which are primarily dealers and other retailers. The Company's sales are currently concentrated in the Midwest region of the United States.

About CEOcast

CEOcast is the premier source of original and syndicated streaming broadcast interviews of CEOs of public companies. CEOcast is distributed to millions of on-line investors at over 700 financial websites as well as to more than 20,000 portfolio managers, buy side analysts and traders at more than 3,300 North American Institutions.

Safe Harbor

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.



            

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