PASADENA, Calif., Dec. 30, 2004 (PRIMEZONE) -- January 1, 2005, marks the 116th Rose Parade(R) as revelers Celebrate Family as they ring in the New Year and await the extravagant 2005 Rose Parade(R). Thousands of spectators will be treated to something special -- The Rose Parade(R) Goodie Bag. The Rose Parade(R) Goodie Bag program is celebrating its 10th year of distribution to hundreds of thousands of parade-goers.
The Rose Parade(R) Goodie Bag was created by Mass Connections, a national full-service marketing company specializing in promoting products. Mass Connections has again teamed with Stater Bros., the largest locally owned supermarket chain in Southern California, to deliver this exciting program. "For the fifth straight year, the Stater Bros. Family of Employees is proudly supporting the 2005 Rose Parade(R) Goodie Bag Program," stated Jack H. Brown, Chairman and CEO of Stater Bros.
The Goodie Bag is an officially licensed product of the Pasadena Tournament of Roses. It contains samples and coupons for products from national brand manufacturers such as Nestle, Lipton, Hormel and Con Agra.
Wendy Matthes, Director of Marketing for the Tournament of Roses Parade stated, "Rose Parade(R) Goodie Bags are a fun bonus for spectators who line up along the five and a half mile route to enjoy the Tournament of Roses celebration. The bags provide an opportunity for the participating companies to share their products with thousands of people who travel to Pasadena to see the Rose Parade(R) in person."
Mass Connections created this partnered program with Stater Bros. to enable each participant to become part of the tradition, part of the celebration and part of New Year's Day. Caroline Nakken, President and CEO of Mass Connections, proudly expressed that "The Pasadena Tournament of Roses is the world's premier New Year's Day event, and we're happy to deliver a program that provides fun to the attendees and real promotional value to our clients."
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. The only in-store marketing firm with ISO certification, Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.
About Stater Bros. Markets
Stater Bros. Markets operates 159 Supermarket locations, with 47 in San Bernardino County, 43 in Riverside County, 30 in Orange County, 27 in Los Angeles County, 10 in Northern San Diego County and 2 in Kern County. There are over 16,000 members of the Stater Bros. "Family" of Employees. Stater Bros. is the largest private employer in the Inland Empire of Southern California, which is one of the fastest growing areas in the United States. Headquartered in Colton, California, Stater Bros. has been serving Southern California customers since 1936.