SPBV Updates US Army Proposal for Enhanced Pouched Design for Sterile Drinking Water


CORONA, Calif., Dec. 30, 2004 (PRIMEZONE) -- Sports Pouch Beverage Company Inc. (Pink Sheets:SPBV) announced earlier in November that it had received a Request for Proposal (RFP) from the US Armed Forces, Defense Supply Center in Philadelphia, PA. Sports Pouch Beverage Co., Inc. in conjunction with its strategic partner, Source Diversified, Inc., to bid on the US Armed Forces emergency rations for pouched, sterile drinking water.

In an ongoing effort, Sports Pouch Beverage Co. is pleased to report on its progress and that Sports Pouch has been asked to submit a second submission to the US Armed Forces RFP requesting enhanced and modified packaging design elements. This new packaging design focuses on a film structure enhancement. The 3 layer design consists of a PET outer layer, aluminum middle layer, and a low density polyethylene inner layer that will provide a superior gas, light, and moisture barrier for use in extreme conditions.

In additional to the original RFP specifically for "emergency supply," the new packaging structure has the potential flexibility/interest to roll out to the MRE "Meals, Ready-to-Eat" program and the Military PX "Post Exchange" (Military Retail Stores) throughout the entire Armed Forces Network (or US Military).

Gilbert Arvizu, Sports Pouch Beverage Company, President and CEO, commented, "that the Sports Pouch's will continue to work with the US Armed Forces, Defense Supply Center to continue to develop packaging that meets and exceeds the hydration needs of our military."

About Sports Pouch Beverage Company Inc.

Sports Pouch Beverage Company, Inc. was incorporated under the laws of the State of California, for the purpose of producing pull-push spout technology liquid pouch packaging and manufacturing of a new brand beverage packaged in a pull-push pouch container. This will provide the marketplace an innovative pouch package system and beverage. Sports Pouch Beverage Company is the holder of the trade marked name of "All American Sports Pouch." The trademarked name shall be used in all the Pouch Beverage products produced by the Company. Additionally, Sports Pouch Beverage has a "Process Pending Patent" for the Sports Pouch Beverage Package with Pull-Push spout.

NOTE TO EDITORS: If you would like additional information on Sports Pouch Beverage Company Inc., please view the Sports Pouch Beverage Company at our website at http://www.sportspouchinc.com/. To receive an Investor Kit or additional information for Sports Pouch, or to join the company's mailing list, please contact Investor Relations Department at (877) 377-SPBV (7728) or by emailing ir@sportspouchinc.com.

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