SimpleTech to Demonstrate SimpleShare in Broadcom Booth at CES


MEDIA ADVISORY, Jan. 3, 2005 (PRIMEZONE) -- SimpleTech (Nasdaq:STEC) will demonstrate its new SimpleShare Office Storage Server in the Broadcom (Nasdaq:BRCM) booth at the Consumer Electronics Show (CES). SimpleShare leverages Broadcom's highly integrated BCM4780 NASoC solution to provide a network storage solution that is easy to use and robust.

SimpleShare provides safe and simple Network Attached Storage (NAS) with easy Network File Sharing and Central Storage of documents, music, movies, photographs, databases, and other applications. No device drivers or network experience is required. SimpleShare's compact, space saving device stands vertically or horizontally.


 What:    SimpleShare demo in Broadcom booth. South Hall-4 on the 
          second level in the CES Meeting Place -- Booth #35768.

 Where:   International Consumer Electronics Show (CES)
          Las Vegas Convention Center

 When:    2005 International CES
          Thursday, Jan. 6, 2005      10 a.m. -- 6 p.m.
          (Note: LVCC South Hall opens 9 a.m. Opening Day)
          Friday, Jan. 7, 2005  9 a.m. -- 6 p.m. 
          Saturday, Jan. 8, 2005  9 a.m. -- 6 p.m. 
          Sunday, Jan. 9, 2005  9 a.m. -- 4 p.m. 

 For more information contact:

 Henry Rael
 Sr. PR Manager
 Broadcom Corporation
 949-926-5734
 hrael@broadcom.com

 Elaine Marshall
 Director, Public Relations
 SimpleTech
 949-260-8219
 emarshall@simpletech.com

About SimpleTech

SimpleTech, Inc. designs, manufactures and markets custom and open-standard memory and storage solutions based on Flash, DRAM and hard disk drive technologies. With headquarters in Santa Ana, California, the company offers a comprehensive line of more than 2,500 products and specializes in developing high performance and high-density memory modules, memory cards and storage products. For more information, visit the company's Web site at www.simpletech.com.

Safe Harbor

This release may contain forward-looking statements that involve risks and uncertainties, including, but not limited to, statements concerning the performance of SimpleTech's SimpleShare product. Actual results may differ materially from the results predicted. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" in filings with the Securities and Exchange Commission made from time to time by SimpleTech, including its Annual Report on Form 10-K, its quarterly reports on Form 10-Q, and its current reports on Form 8-K. Other factors that could cause our actual results to differ materially from those expressed or implied in the forward-looking statements include the following risks: SimpleShare may not perform in the manner anticipated, customer demand for such products may not grow as projected Broadcom's BCM4780 NASoC solution may not function as envisioned and new technological advancements in the field might produce more competitive devices. SimpleTech undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events.

The SimpleTech company logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1079



            

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