MEDIA ADVISORY, Jan. 14, 2005 (PRIMEZONE) --
When: Saturday, January 15, 2005
1:00-5:00pm
Where: Blue Cross RiverRink
Festival Pier at Penn's Landing
Columbus Boulevard and Spring Garden Street
Philadelphia, PA
What: The Independence Blue Cross Eighth Annual HEALTHY KIDS
FEST celebrates ways to have fun that are also good for
you too. With panoramic views of the Delaware River,
Philadelphia City Skyline and the majestic Benjamin
Franklin Bridge, ice skating at the Blue Cross RiverRink
is the perfect outdoor activity for exercising this
winter. The celebration will take place on Saturday,
January 15 from 1:00 to 5:00 p.m. at the Blue Cross
RiverRink on Festival Pier at Penn's Landing, Columbus
Boulevard and Spring Garden Street.
Partners in this important event promoting health
awareness will be the Police Athletic League (PAL) of
Philadelphia and the Philadelphia Department of Health.
The PAL Dance Team and Cheerleading team will be on-site
to participate along with various health experts. The
Philadelphia Department of Health will distribute
information about their various health programs. The
primary mission of the Philadelphia Department of Public
Health is to promote and ensure the availability,
accessibility, and quality of preventive and personal
health services necessary to protect and improve the
health and well being of the Philadelphia community.
HEALTHY KIDS FEST will feature information and tips for
Moms, Dads, and Kids on how to stay healthy during
these tough winter months. There will be interactive
games and speakers with useful and free information.
One of the party rooms inside the heated pavilion will
be turned into a live workout center or mini-gym.
Fitness expert, Kimberly Garrison will give two (2)
thirty minute talks about healthy lifestyle choices and
fitness for kids. Kimberly Garrison is the founder of
One on One Ultimate Fitness, a health and fitness
consultation and training company.
Also speaking about fitness and health will be Lawrence
Robinson, MD, MPH, Deputy Health Commissioner
Philadelphia Department of Public Health. As Deputy
Commissioner for Health Promotion/Disease Prevention
for the Philadelphia Department of Public Health, Dr.
Robinson is responsible for development, planning,
coordination, and evaluation of various programs
delivering comprehensive medical, preventive, and
health education services.
Dalton G. Paxman, the health administrator for the
mid-Atlantic region of the U.S. Department of Health
and Human Services (HHS) will also contribute to the
program. Dr. Paxman administers public health programs
in emergency preparedness, minority health, population
affairs, and women's health.
Added to the entertainment will be FREE activities
including face-painting, make and take crafts,
caricatures, and balloon artistry. There will be
various games set up for the kids to try, designed to
increase coordination and promote good sportsmanship.
Kids will also have a chance to run, jump, stretch and
play as part of physical fitness demonstrations and
winter workout challenges.
Background: HEALTHY KIDS FEST activities are free to the public.
Skating sessions cost $6 per person and are available
during HEALTHY KIDS FEST from 12:30 to 2:30 p.m. and
from 3:00 to 5:30 p.m.
Independence Blue Cross is the title sponsor of the
Blue Cross RiverRink. Other sponsors include:
PNC Bank, NBC 10, METRO Philadelphia and the Greater
Philadelphia Tourism Marketing Corporation.
The Blue Cross RiverRink is located on Festival Pier
at Penn's Landing, Columbus Boulevard and Spring
Garden Street. For more information on HEALTHY KIDS
FEST, skating times, lessons, birthday parties or
private sessions, please call 215.925.RINK or visit
www.riverrink.com.
The Penn's Landing Corporation logo is available at: http://media.primezone.com/prs/single/?pkgid=349
The Blue Cross RiverRink logo is available at: http://media.primezone.com/prs/single/?pkgid=354