CERRITOS, Calif., Jan. 18, 2005 (PRIMEZONE) -- Mass Connections(r), the nation's industry leader in retail marketing services and consumer related promotions, announces their 9th Annual Elite Team Conference for February 15th through the 17th, in Long Beach, California. The retail industry forum, entitled "Connecting with the Consumer," will bring together members of the Retail, Consumer Product, and Staffing agency sectors. Attendees will discuss how to better connect to consumers with a series of roundtable discussions, seminars, and focus groups.
Held at the Long Beach Hyatt, the Elite Team Conference will feature such industry leaders as: a Partner from Accenture, Jim Coleman; Global CEO of Saatchi & Saatchi X, Andy Murray; Chairman and CEO of In-Store Broadcasting Network, Rob Brazell; Executive Vice President and General Manager of Trade Dimensions, Scott Taylor; and CEO of the polling company(tm) Kellyanne Conway.
President and CEO of Mass Connections, Caroline Nakken, is excited about the scope of the conference, "Mass Connections has assembled industry leaders from a wide range of sectors within the retail industry to further our understanding of how all of us can better serve the millions of consumers in the country."
The Elite Team Conference will also unveil the results of a compilation of intensive surveys, interviews, and research conducted by Mass Connections' and the polling company(tm). The study, entitled "Touch America: The Consumer Connection," examines consumer purchase behavior in the retail marketplace and will be available at the conference and autographed by guest speaker Kellyanne Conway.
Attendance to the conference is by invitation only. For more information on Mass Connections' 9th Annual Elite Team Conference email Mass Connections at: theuniversity@massconnections.com.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. The only in-store marketing firm with ISO certification, Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.