FORT WASHINGTON, Pa., Jan. 19, 2005 (PRIMEZONE) -- In response to the devastation caused by the tsunami in South Asia and India, PointRoll Inc. is making a contribution of $10,000 to support the humanitarian relief and recovery efforts. The donation will be made through Network for Good, a charitable organization founded by Yahoo!, AOL and Cisco Systems, to the American Red Cross International Response Fund.
Along with the upfront contribution, PointRoll will donate a portion of its profits from the rich media ad impressions they deliver in the first quarter of 2005. In the fourth quarter of 2004, PointRoll delivered a record four billion impressions across over 500 advertising campaigns.
Network for Good is a nonprofit organization that accepts online donations and distributes them to designated charities. Bill Strathmann, CEO for Network for Good said, "Network for Good is happy to provide an easy and safe way for PointRoll to make this generous donation, and we are hoping to continue to see more companies like PointRoll step up and contribute to support the tsunami relief effort."
"We are pleased to be able to help out and motivate our clients to join us in this extraordinary effort," said Jules Gardner, CEO of PointRoll. "By using PointRoll, our clients will not only deliver a better online ad, they will now be contributing to the tsunami relief effort. We truly hope that our contributions will help make a difference in the recovery process."
About Network for Good
Network for Good (www.networkforgood.org) is the Internet's leading charitable resource, an easy-to-use website where individuals can connect with causes they care about by donating to more than one million nonprofit organizations and by choosing from among tens of thousands of volunteer opportunities. Network for Good also works directly with nonprofits to advance the adoption of the Internet as a tool for fundraising, volunteer recruitment and community engagement. Founded in 2001 by AOL, Cisco Systems and Yahoo!, Network for Good is an independent, 501(c)(3) nonprofit organization.
Contact: Stacie Mann (703) 265-2771
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 400 advertisers and many leading online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.
Contact: Mitch Rose at tsunamirelief@pointroll.com or (215) 283-2700