ORLANDO, Fla., Jan. 20, 2005 (PRIMEZONE) -- The Cervelle Group, an investor relations/public relations company offering small and mid-cap publicly held companies a range of investment, media and financial communications-related programs, announced today it has signed ChampionLyte Holdings Inc.(OTCBB:CPLY) as a client. The Cervelle Group will develop and provide ChampionLyte with a comprehensive financial and media communications campaign targeting the U.S. and Canada.
"Based on our remarkable success from working with another beverage company recently, we will assist ChampionLyte in getting its story out to our extensive retail broker network who are always seeking companies that have tremendous upside such as ChampionLyte," said Rob M. Karbowsky, a managing partner of The Cervelle Group. "ChampionLyte is a great tasting product which comes in a variety of flavors and the fact that it is sold in over 20,000 retail outlets proves the company has gained traction in the marketplace. We look forward to assisting them in raising visibility, building momentum and increasing the market advantages of this emerging growth company in the public sector."
Headquartered in Orlando, FL, The Cervelle Group delivers results-based solutions in the areas of emerging- and established-company investor relations, public relations, media relations, crisis communications, e-business/Internet and marketing communications.
ChampionLyte Beverages, Inc. manufactures and markets ChampionLyte(r), the first completely sugar-free entry in the multi-billion dollar isotonic sports drink market. It is the only sports drink with no sugar, calories, sorbitol, saccharin, aspartame, caffeine or carbonation. The reformulated product is sweetened with Splenda(r), the trade name for Sucralose produced by McNeil Laboratories.
About ChampionLyte Holdings, Inc.
ChampionLyte Holdings, Inc. is a fully reporting public company whose shares are quoted on the OTC Bulletin Board under the trading symbol CPLY. Its recently formed beverage division, ChampionLyte Beverages, Inc., a Florida corporation, manufactures, markets and sells ChampionLyte(r), the first completely sugar-free entry into the multi-billion dollar isotonic sports drink market. Its The Old Fashioned Syrup Company subsidiary manufactures, distributes and markets three flavors of sugar-free syrups. The products are sold in more than 20,000 retail outlets including some of the nation's largest supermarket chains. The Company recently established a low-carb subsidiary, Be-Lyte(r) Foods.
This press release contains ``forward-looking statements'' within the meaning of the Private Securities Litigation Act of 1995. The words ``believe,'' ``expect,'' ``anticipate'' and ``project,'' and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. Such statements may include, but not be limited to, projections of revenues, income or loss, expenses, plans, and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future results could differ materially from those described in forward-looking statements.