SAN ANTONIO, Jan. 26, 2005 (PRIMEZONE) -- Historically, Sweet Success (Pink Sheets:SWTS) has been the number two diet shake, commanding about 18% of total market; second only to Slim Fast. The sales were in excess of $40 million a year. Nestle spent approximately $185 million developing the Sweet Success brand. Over the last two years, Sweet Success Enterprises Inc. has been repositioning to introduce products back into the market.
Sweet Success is currently traded on the OTC Pink Sheets and announced today that it is making plans to list on the OTC Bulletin Board. The company's President, Bill Gallagher, indicated today that, "The OTC Listing is in the best interest of the shareholders. Having financials available on a quarterly basis will give a great deal of confidence to current and future investors. The company feels that this move is timely with current plans to begin the new marketing program for most of the company's products during the first quarter of 2005."
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.