DENVER, Jan. 27, 2005 (PRIMEZONE) -- HumWare Media Corporation, (Pink Sheets:HMWM) announced today that it has signed a Letter of Intent (LOI) with Pub Links Golfer Magazine, LLC. Under the terms of the LOI, HumWare Media Corporation and Pub Links Golfer Magazine, LLC, a Connecticut based Corporation, have agreed to merge their operations.
Pub Links Golfer Magazine, LLC, established in 1999, produces, prints and markets a nationally circulated four color, perfect bound, high-quality golf publication. Directed primarily at the public, semi-private and resort course golfer, the magazine is distributed at over 2,200 local and regional public golf courses, and numerous off-course shops, driving ranges and newsstands with average bi-monthly circulation of 225,000.
The magazine occupies a unique niche by publishing through an Associate Publisher network in local markets. Each issue contains articles and editorials on national golf news and events, but also includes local and regional news and editorials appearing only within those copies of the issue distributed within that specific region. Publishing in this manner, we are able to attract national, regional and local advertisers. The magazine is published in: Connecticut-Massachusetts-Rhode Island, New Jersey, Eastern Pennsylvania, N-Illinois (Chicago), Wisconsin, N-Carolina, S-Carolina, Florida, Kentucky-Tennessee, Alabama, Texas, Colorado and California.
Tom Landers, President and Co-Founder of Pub Links Golfer Magazine who has over 20 years experience in the golf industry and over 10 years experience in the publishing industry, commented, "This merger will tactically allow us to grow our Associate Publisher network, circulation and our national sales by integrating print, Internet and promotions."
John Huemoeller II, CEO of HumWare Media Corporation commented, "The Pub Links Golfer Magazine merger positions us to immediately increase monthly sales and allows us take advantage of a truly unique distribution channel."
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) has diversified operations that develop and deliver unique and highly integrated Internet, print and software product offerings. The Company creates products for sports, education and health care consumer markets, as well as, private-labeled business-to-consumer advertising/promotion solutions. The Company's distribution channels include retail, direct sales to businesses, online and through our retinue of affiliates, associates and independent distributors. The Company is now pursuing a strategy of growth through acquisition of complimentary companies to create synergies and exploit traditional and emerging distribution channels.
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