China Direct Trading Corporation's Subsidiary to Exhibit at the Kenfair London Gift Show

Souvenir Direct Inc. to Introduce Several New Products to Customers


FORT LAUDERDALE, Fla., Jan. 31, 2005 (PRIMEZONE) -- China Direct Trading Corporation (OTCBB:CHDT), a global trading company, announced today that its wholly owned subsidiary, Souvenir Direct Inc (SDI), will be exhibiting for the first time at the Chinese-operated Kenfair London Gift show at the Grand Hall, Olympia in London, February 3rd through the 5th.

This special trade show is one of the fastest growing shows in Europe and is exclusively for Asian manufacturers featuring high quality yet reasonably priced Asian products. SDI will introduce many new products at the show and will be exhibiting in Booth D-36. SDI will continue to add new trade shows worldwide in an effort to expand its customer base. Currently, SDI sells products in 25 countries and most of those markets were initially developed by SDI attending overseas gift shows.

About Kenfair International

Kenfair International Holdings is one of the leading trade fair organizers in Hong Kong, which specializes in hosting professional trade fairs and relevant trade activities. Since its establishment in 1991, the Kenfair International has been playing the role introducing Asian manufacturers to global buyers.

About the Kenfair London Gift Show

The Kenfair London Gift show was established by Kenfair International to extend its reach into the overseas market as well as to create a unique trading platform for Asian manufacturers to meet directly with European buyers. Since its debut in 2001, this show has become an annual key trade event every February, conveniently timed to coincide with other internationally renowned trade exhibitions in Europe.

About China Direct Trading Corporation

CHDT is a global trading company engaged through SDI in product development, manufacturing, distribution, logistics, and product placement into mass retail. The company holds patents and sells products to importers, theme parks and directs to retail worldwide. By establishing relationships with various governmental agencies, public and private institutions, and private industries in China, CHDT aims to play a key role in assisting U.S. companies that desire to move production or investments into China as well as helping Chinese firms grow through U.S. distribution and financial support.

Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of the federal securities laws. Although the Company and its subsidiaries believe that the assumptions upon which these forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Many factors are beyond CHDT's and its subsidiaries' control. Important factors that could cause actual results to differ materially from the CHDT's projections and expectations are disclosed in CHDT's existing and future filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.



            

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