DirectView Chosen By Beneficial Holdings, Inc.


BOCA RATON, Fla., Jan. 31, 2005 (PRIMEZONE) -- DirectView, Inc. (OTCBB:DRVW) a full-service provider of high-quality, cost efficient videoconferencing technologies and services, announced they have received an order from Beneficial Holdings Inc. (Pink Sheets:BFHJ) for DirectView's videoconferencing equipment. They plan on using the equipment to contact their clients and manufacturing facilities, Integrated BioPharma (AMEX:INB).

Jeffrey Robbins, President of DirectView said: "We are extremely pleased to add yet another great company to our extensive client list. We look forward to working with Beneficial's management to position the equipment with other vendors and clients of Beneficial Holdings."

Mr. Carmichael, President of Beneficial Holdings Inc. (Pink Sheets:BFHJ) said "I am excited that the company will have the capability of communicating with vendors and clients such as GNC and CVS Pharmacy, through DirectView's videoconferencing solution resulting in cutting cost on travel and airfare. This will make business easier and more efficient."

About DirectView, Inc.

DirectView Inc. (www.DirectViewInc.com) is a full-service provider of high-quality, cost efficient videoconferencing technologies and services. DirectView provides multipoint videoconferencing, network integration services, custom room design, staffing, document conferencing and IP / Webconferencing services to businesses and organizations in the United States and around the world. DirectView conferencing services enable our clients to cost-effectively, instantaneously conduct remote meetings by linking participants in geographically dispersed locations.

About Beneficial Holdings

Beneficial Holdings, Inc. is an innovative nutraceutical company based in Salt Lake City, Utah. The Company has developed several unique lines of dietary supplements marketed under the name of Beneficial Health Systems. Dennis Rodman is Beneficial's leading spokesman. Beneficial's current product lines can be viewed at http://www.WillpowerRX.com, http://www.EnjoyRX.com, http://www.EnduranceRX.com and http://www.HerbalMuscle.com. Beneficial is committed to being a market leader and innovator within the nutraceutical field.

This announcement contains forward-looking statements that involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the broadband market, broadband availability, the company's limited operating history, the limited financial resources, domestic or global economic conditions. Activities of competitors and the presence of new or additional competition, and changes in Federal or State laws, restrictions and regulations on doing business in a foreign country, in particular China, and conditions of equity markets. More information about the potential factors that could affect the company's business and financial results is included in the Company's filings, available via the United States Securities & Exchange Commission.



            

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