Webloyalty.com Achieves Record Revenues and Customer Growth in 2004

Subscriber Base Reaches 1.4 Million; Revenues Exceed $85 Million


NORWALK, Conn., Jan. 31, 2005 (PRIMEZONE) -- Webloyalty.com (http://www.webloyalty.com), a leading provider of online marketing and subscription services, today announced revenue information for 2004. Last year, the company grew its revenues by 56% to $86.2 million from $55.4 million in 2003. Webloyalty.com also maintained its momentum by growing its net membership to a current total of 1.4 million online members participating in its line of five subscription-based programs, placing the company among top subscription marketers on the Internet.

In 2004, webloyalty.com expanded its 75+ client roster to include such marquee e-commerce companies as Lillian Vernon, Classmates.com, Time-Life, and Redcats USA, operator of leading catalogues such as Chadwick's, Lane Bryant, and Brylane Home. E-commerce companies are increasingly realizing the benefits that membership programs, such as those operated by webloyalty.com, provide in terms of new revenues, and travel and shopping discounts and fraud protection for their customers.

"Since our launch in 1999, the key to our success has been our focus on delivering high-value services to our clients and their customers," said Richard Fernandes, CEO of webloyalty.com. "We have grown consistently over the past five years and have been profitable for the past two years. Our rapidly growing client base demonstrates our leadership in online marketing programs."

Webloyalty.com's growth is based on the new revenue streams its subscription programs create for clients. Many of webloyalty.com's large clients are generating well over $1,000,000 per year in commissions, with programs typically generating between $0.50 and $2.00 in commissions per customer transaction. The webloyalty.com programs also give customers incentives to buy again from that particular merchant.

Webloyalty.com's line of subscription-based programs includes: Reservation Rewards (http://www.reservationrewards.com), Travel Values Plus (http://www.travelvaluesplus.com), Buyer Assurance (http://www.buyerassurance.com), Wallet Shield (http://walletshield.com), and its newest program, Shopper Discounts & Rewards (http://www.shopperdiscountsandrewards.com). By subscribing to webloyalty.com's web-based programs, members automatically receive savings and travel discounts, cash rebates, extended warranties and fraud protection, among many other benefits.

About webloyalty.com

Webloyalty.com (http://www.webloyalty.com/) is one of the leading online subscription and marketing services companies providing customized programs to e-commerce, travel and other fee-based businesses. Through its range of innovative Internet products, webloyalty.com enables its clients to generate new revenues and increase repeat purchase rates while offering their clients' customers a range of subscription services in a credible and trustworthy environment. Founded in 1999, in response to the emerging needs of e-commerce companies, webloyalty.com has a client roster of over 75 companies. Since its inception, the company has been dedicated to marketing responsibly on behalf of its clients to their customers by offering a new model of customer-friendly subscription services. Today, over 1.4 million online subscribers enjoy savings from webloyalty.com's services.



            

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