STTC Subsidiary, WholesaleByUs, Expands Product Offering by 33% and Distribution to Two More Portals


BERNARDSVILLE, N.J., Feb. 2, 2005 (PRIMEZONE) -- SoftNet Technology (OTCBB:STTC) (German WKN:A0B7RZ) announced today that WholesaleByUs (WBU) expanded product distribution to www.nextag.com and to www.shopping.com. WBU also increased the total product offering by 10,000 products from about 30,000 to about 40,000 products.

Nextag.com and Shopping.com operate very similar to bizrate.com. Nextag.com and Shopping.com's shopping search engines directs buyers to a list of vendors and products that a consumer is looking for. Then the consumer makes his/her purchase directly from a vendors' shopping site. Nextag.com and shopping.com makes money by charging for each click through to the vendors shopping site. WBU experienced a major jump on the WBU website following the listings through the two additional portals.

In the last two weeks, WBU added another 10,000 products to bring the total from about 30,000 products to about 40,000 products. Since October, WBU has increased the number of products for sale from 150 to about 40,000. WBU will continue to focus on expanding product distribution to third party portals here in the USA and overseas. However, through new techniques and with the beginning of the TVA productions media blitz starting soon, WBU will look to increase sales on the WBU site itself. This will enhance the profitability for the overall company.

"It is exciting to see the sales increase and respond to all of the new events that have occurred in the past month," stated Mr. James M. Farinella, CEO/President of SoftNet Technology. "However, we continue to focus on the continued setup and organization of WBU so that we will be able to properly handle the growth of the Company into and through 2006."

Please visit our website at www.softnettechnologycorp.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911).

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp. (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.



            

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