LAS VEGAS, Feb. 8, 2005 (PRIMEZONE) -- Automotive Specialty Concepts (Pink Sheets:AMVS) today announced that the company's website has been upgraded to include additional ordering capabilities to meet its expanding role as an e-commerce portal for the company's specialty automotive product lines.

Automotive Specialty Concepts President Paul Stringer commented, "Our focus was to create an online purchasing environment that provides easier navigation for customers seeking to make purchases of our product lines. Another important motivation for the changes is to support the projected growth in scale of our sales program, and we expect that, at minimum, the ongoing upgrades will facilitate easier navigation to our ordering platform. We also intend to augment the informational content describing the company's unique product lines as customers' buying choices expand."

In the last week, the company has launched two products in its specialty Military Wheel Line, the Marine Corps Wheel and the Navy Wheel. Both are sold in sets of four wheels, consisting of one-size General Motors (GM) wheels and will fit any Hummer or GM Truck. They are currently available for $2,290 including delivery, reduced from the original price of $3,200. The company expects to make additional products available on its website in the coming weeks.

About the Company

Automotive Specialty Concepts ( is a leading provider of decorative wheels, sports memorabilia and other collectable artwork for the automobile industry and car owners.

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on forward-looking statements. Automotive Specialty Concepts undertakes no obligation to update any such statements to reflect actual events.

Gemini Financial Communication
A. Beyer