SoftNet Technology Subsidiary, WholesaleByUs, Launches Co-Branding Program


BERNARDSVILLE, N.J., Feb. 9, 2005 (PRIMEZONE) -- SoftNet Technology (OTCBB:STTC) (German WKN#:A0B7RZ) announced today that WholesaleByUs (WBU) expanded operations this week to include a new procedure called Co-Branding. This allows other companies and even individuals to use the WholesaleByUs software to sell WBU or their own products through the WBU system.

WBU will set up the Co-Brander with an account on the WBU System and provide the Co-Brander with a list of the currently available products. By next week, WBU will have setup and operational more than 10 Co-Branders. The company or individual (Co-Brander) will be free to upload the WBU products through the WBU system and onto other portals as well. Because of the volume of sales that will be run through WBU, the Co-Brander will be able to sell these products at a discount to what the Co-Brander would otherwise be able to sell the products for on their own. All fulfillment will be handled by WBU.

Additionally, this will allow Co-Branders to upload and offer their own products for sale through the WBU system. The benefit to the Co-Brander is that as they upload products into the WBU system, they will instantaneously be selling their products through numerous portals here in the United States and internationally. WBU will be providing the largest and widest coverage and distribution on the Internet for individuals and companies.

"We will continue to expand the technology and software to further allow for more varied operations of WBU. This will allow WBU to diversify its operations and expand the products and services that WBU will be providing," stated Mr. James M. Farinella, CEO/President of SoftNet Technology.

Please visit our website at www.softnettechnologycorp.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911).

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.



            

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