SAUSALITO, Calif., Feb. 16, 2005 (PRIMEZONE) -- On Realty Financial, a unique full-service mortgage brokerage, has opened for business in Sausalito.
The firm is taking a comprehensive approach to meeting a consumer's credit needs, according to company president and CEO Jonathan Hirai: "Too often mortgages are viewed as an end in themselves rather than an integral part of a consumer's financial plan. We want to get a clear understanding of a borrower's financial objectives before recommending a mortgagee product, just as an investment or insurance professional would before recommending a course of action."
Consumers interested in purchasing or refinancing a home in California can sign up for a no-obligation professional consultation through www.onrealtyfinancial.com or by calling (888)339-4420. The consultation, which takes 20 to 30 minutes, considers not only the immediate housing finance objective, but broader financial issues as well.
"Mortgage choices can be overwhelming for many consumers," said Hirai. "To properly serve the borrower, we need to know their objectives, whether it is minimizing the monthly payment, limiting the down payment, payment predictability, or maximizing financial flexibility."
The company's mortgage site also enables consumers to: run a refinance analysis; access a suite of mortgage calculators; and sign up for an interest rate tracking service to receive periodic email alerts. Visitors can also enter a monthly sweepstakes to have their current mortgage payment made for one month.
Hirai, an experienced mortgage, real estate, and technology professional, is committed to matching a borrower to the best product for their individual needs. "We are not the type of mortgage company that will promote the flavor-of-the-month loan or take a cookie cutter approach to lending. We work as a team to meet the borrower's needs, whether they are a first time home buyer or an experienced real estate investor."
About On Realty Financial
On Realty Financial Services is a California-licensed mortgage brokerage focused on meeting a consumer's unique borrowing needs by mixing the latest technology with superior personal service. The company plans to become a licensed lender in several additional states in the next six months and to eventually offer an expanded menu of financial products.