HARTLAND, Mich., Feb. 16, 2005 (PRIMEZONE) -- Five Sparrows, LLC, today announced the launch of a new online web directory dedicated exclusively to promoting and supporting Michigan businesses. The Michigan Biz Directory is a new concept in web marketing that combines a technically sophisticated, professionally marketed web directory with online marketing initiatives such as online coupons. In addition, the directory helps support Michigan businesses by donating 10% of all listing fees back to local Chambers of Commerce.
"In working with our clients, we saw the need for an affordable, useful web directory focused on Michigan businesses," said Lauren Hobson, President of Five Sparrows. "We don't have any 'tiered' pricing or extra add-on costs, everything we offer is included in one low yearly price of $39.99."
The Michigan Biz Directory provides complete listings (name, address, description of business, contact info, etc.) and includes live links to the company's web site, email address, online coupons, and even allows companies to upload their logos at no extra charge. The directory focuses on searchers who are looking for Michigan businesses, and does not display additional paid advertising that may be distracting to searchers. By eliminating additional advertising such as banner or skyscraper ads, the directory "levels the playing field" for all businesses. Listings are always the same price and have the same exposure regardless of company size.
"We also want to support business in Michigan's communities, so we decided to donate 10% of the listing fee back to each company's local Chamber of Commerce," said Hobson. "Our concept for the Michigan Biz Directory is to provide a superior resource for searchers, businesses, and the Michigan business community at large."
Directory listings also allow companies to upload an unlimited number of online coupons that they can manage themselves from the directory's easy-to-use interface. Businesses also have complete control of their listings, and can change or update their company information or online coupons as often as they would like through a secure account management interface.
The Michigan Biz Directory also will be professionally marketed using click ad campaigns, paid inclusions, local search listings, press releases, advertising, etc., ensuring that businesses listed in the directory get great exposure through many different forms of advertising on a regular basis.
"The directory is technically very sophisticated, allowing users to search by any number of criteria instead of only name or keyword," said Hobson. "The online coupon area is also searchable, and users can look for coupons through a number of search criteria there as well."
About The Michigan Biz Directory
The Michigan Biz Directory is the only Michigan-focused online directory that provides businesses with an affordable, technically sophisticated web directory where everything is included -- from complete company listings to unlimited online coupons -- for one low, yearly price. For more information, please contact Five Sparrows, LLC, at 810-923-1874 or visit the Michigan Biz Directory at www.michiganbizdirectory.com.