SAN ANTONIO, Texas, Feb. 16, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS) announced today that it began working with the well known nutritional authority Mr. Jon Barron to develop a new addition to the Sweet Success Complete Fuel(tm) All-Natural shake line. Sweet Success intends to introduce its new All- Natural shake line the first quarter of this year.
Mr. Gallagher, the president of the company, indicated today, "This new product contains Ultra-Long-Chain Carbohydrates that cause no glycemic spikes, sustain energy release and has high antioxidant value. It appears they do not produce the negative effects that normal carbohydrates produce."
Sweet Success has historically ranked as the number two best-selling diet shake. Its brand recognition is almost 70 percent among the target market. As part of the Nestle USA product line, Sweet Success(tm) achieved sales in excess of $300 million primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast(tm).
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.