FORT WASHINGTON, Pa., Feb. 17, 2005 (PRIMEZONE) -- PointRoll (www.pointroll.com), the leader in online rich media technology, has expanded its Channel Development Group as its proprietary Included Program continues its accelerated growth. The program now boasts 22 publishers with Monster, Advertising.com, Gorilla Nation and Sports Illustrated joining since the beginning of the year. Included publishers offer PointRoll technology at no additional charge to their advertisers (subject to eligibility).
PointRoll has promoted Rob Clark, a seasoned media and technology sales executive, to the position of Vice President, Channel Development. Under Rob is a team dedicated to support the major portals Yahoo!, AOL, and other leading publishers in PointRoll's Included Program.
Eric Thornton, Sally Sullivan, and Kathryn Stevenson continue their efforts with AOL, MSN, and Yahoo! respectively. Dimitria Pavlides, Director Channel Development, leads a team dedicated to support other top publishers. The PointRoll Channel Team is focused on allowing advertisers to more easily see the increased benefits of rich media, as well as providing tools that help publishers drive incremental revenue.
PointRoll has also announced the expansion of their Publisher Creative Services group. This group develops PointRoll rich media ad units that are tightly integrated with the Publishers web pages and content. These units are used for high profile media campaigns and sponsorships. Yahoo, iVillage, Alloy and others have successfully taken advantage of this service.
"Our channel team is a great group. They interact with all facets of a publisher's organization from Sales, Product Management, Operations and Marketing. The end result is more value and revenue for our Publisher partners and better performing campaigns for our advertisers," said Andy Ellenthal, Senior Vice President of Global Sales.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the Company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.