Photo Release -- Poker's Fab 4, The Hendon Mob, Invade LA

UK's Top Poker Players Provide Inside Scoop on Celebrity Poker Scene


MEDIA ADVISORY, Feb. 21, 2005 (PRIMEZONE) --

A Photo accompanying this release can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1429



 WHO:   The four members of the Hendon Mob, Ram "Crazy Horse" Vaswani,
        Joe "The Elegance" Beevers, Barny Boatman and Ross "Rocky"
        Boatman, are top professional poker players from the UK who
        have just begun their second celebrity sponsorship for more
        than $1.25 million from Prima Poker. They are some of the most
        recognizable figures in the poker world and have entertained
        audiences on Fox Sports Net, Jimmy Kimmel Live, and have been
        profiled several times on ESPN, in Esquire, FHM, Card Player
        and All In magazines.

 WHY:   The Hendon Mob can give your listeners and viewers the 
        inside scoop on the celebrity and professional poker scene 
        and provide tips for amateur players who want to break into 
        the top tournaments.

 WHAT:  The Hendon Mob will not only shares their tips for winning at
        Texas Hold'em, but for radio station audiences, they will give
        away a professional poker chip set (worth over $200), and for
        television audiences, they will demonstrate the cool chip
        shuffling techniques they have mastered from a lifetime of
        play.

 WHEN:  Now through Friday, February 25th, The Hendon Mob are in LA
        to square off against the top professional and celebrity
        players in the WPT Celebrity Invitational at the Commerce
        Casino and the All In Celebrity charity poker tournament at
        the Spider Club in Hollywood.

NOTE TO EDITORS: The photo is also available at NewsCom, www.newscom.com



 To book the Hendon Mob on your show please contact:
 Lotus Public Relations 
 Chris Capra 
 (914) 806-3584 
 chris.capra@lotus-pr.com 
Hendon Mob Photo Release