FORT LAUDERDALE, Fla., Feb. 22, 2005 (PRIMEZONE) -- Natural Harmony Foods, Inc. (Pink Sheets:NHYF), a producer and marketer of unique, natural protein foods, announced today that it has partnered with CommerceV3 to create a comprehensive online storefront through which the company will sell its SoyLean(r) brand products direct-to-consumer. Natural Harmony Foods also has retained CommerceV3 to provide web support services including enhanced features that are expected to generate significant traffic and sales through the company's website at www.naturalharmonyfoods.com.
CommerceV3 already has commenced a redesign of all site pages such that they will support search engine friendly URLs, and will provide full support for multiple meta-tag sets per section and page. CommerceV3 also is creating multiple and optimized check-out methods to prevent abandoned sales, and will provide a host of other administration, security and redundancy features to enhance the site user's shopping experience.
Natural Harmony Foods expects to offer a selection of SoyLean(r) brand products via www.naturalharmonyfoods.com beginning March 14, 2005.
"Following our physical presence at a number of health industry events and conferences over the past several months, Natural Harmony Foods had received so many requests for product that we began to explore the possibility of a direct-to-consumer venture," said Sam Dewar, CEO and founder of Natural Harmony Foods. "After extensive due diligence, we believe such an operation will not only be profitable, but that it will create a significant new revenue stream for our company. With our planned quantity discounts, it also should serve as an easy-access tool for smaller foodservice businesses or institutions that wish to offer healthier menu choices."
Introduced in 2002 in Southern Florida Publix supermarkets, Natural Harmony Foods' SoyLean(r) brand products marry the taste and nutrition of natural, lean beef, chicken and pork with the health benefits of soy. For full retail commercial production, the company intends to launch a line of five products in the coming months. These will include the company's signature SoyLean(r) Flame Broiled Beef Patties alongside four new items: SoyLean(r) Breakfast Sausage, SoyLean(r) Chicken Patties, SoyLean(r) Beef Meatballs, and SoyLean(r) Chicken Strips.
Natural Harmony Foods anticipates that SoyLean(r) brand products will be available in supermarkets and natural foods stores all along the East Coast by Q2 2005; the full national rollout is expected to follow over the next 18 months.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(r) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.
About CommerceV3
CommerceV3 is a division of Savannah-based Color Maria, a software company that provides web-based solutions to the direct mail industry. For more than four years, CommerceV3 has empowered multi-channel merchants to create and manage online storefronts that make more money. The company currently operates online storefronts in 23 states across the country. For more information, please visit http://www.commercev3.com.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.