Wall Street News Alert's Breaking Market News for Wednesday! February 23, 2005


WESTON, Fla., Feb. 23, 2005 (PRIMEZONE) -- Wall Street News Alert's "stocks to watch" this morning are: Reward Enterprises (OTCBB:RWRD), Motorola, Inc. (NYSE:MOT), Siebel Systems, Inc. (Nasdaq:SEBL) and NASDAQ 100 TR SERIES I (Nasdaq:QQQQ).

Aggressive investors and day traders may be watching Reward Enterprises (OTCBB:RWRD) this morning as the company plans expansion! Yesterday after the markets closed, the company, a diversified financial services company specializing in sub-prime consumer lending, issued a press release announcing that its Consumer's Choice Financial Services unit has launched a subsidiary to operate a consumer debt recovery business.

This could be big news for investors due to the expansion's potential for bringing in revenue! The new subsidiary will operate as Consumers Solutions, Inc. and new operations will be managed by Bennet Blow, President of Retail Collections Services, Inc., which is a privately owned company with a staff of approximately 70 collections professionals. Face-value collections have averaged $12,000,000 over the past five years. The plan is to bring an additional 25 professionals in to work on the Consumers Solutions operations.

Investors watch this one as the company's new subsidiary begins to unfold! Jeff Fisher, CEO of Reward Enterprises, stated, "We are excited to announce the launch of our consumer debt recovery business today. This business is an important cornerstone for our overall business model. Our association with the Retail Collections Services, Inc. operation gives Consumers Solutions the immediate office, personnel and management resources that it needs to begin operations without the typical start-up delays. Plans are to purchase an initial $3,000,000 face-value portfolio and begin working our programs."

Retail Collections Services, a Houston-based debt recovery company, will retain a 30% ownership in the subsidiary.

For more in-depth coverage of Reward Enterprises, visit http://www.backissuesofnewsalerts.us/RWRD0222.html

Prior to the press release, the stock had closed at just under a penny a share.

In case you are not familiar with the company: Consumers Choice is a consumer financial services company with operations in consumer debt-acquisition and many facets of sub-prime consumer lending. Based in Houston, Consumers Choice has an aggressive growth and expansion plan that includes a bank charter for issuing credit cards to targeted sub-prime consumers. For more information, visit www.consumerschoicefinancialservices.com.

Stocks showing interesting activity yesterday at the close of the regular trading day were: Motorola, Inc. (NYSE:MOT) down 1.3% on 12.8 million shares traded, Siebel Systems, Inc. (Nasdaq:SEBL) down 2.4% on 10.8 million shares traded and NASDAQ 100 TR SERIES I (Nasdaq:QQQQ) down 1.2% on 121.2 million shares traded.

Commentary:

"The Fed last week met, and minutes of their meeting indicated that interest rates would keep rising to fight inflation. Greenspan also gave support last week to Social Security reform. He's just an old fashioned kind of guy that likes to pay his bills as he goes and warns against too much borrowing," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.

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Wall Street News Alert is a division of Wall Street Capital Funding LLC (WSCF). WSCF is not a registered broker/dealer and may not sell, offer to sell or offer to buy any security. WSCF profiles are not a solicitation or recommendation to buy, sell or hold securities. An offer to buy or sell can be made only with accompanying disclosure documents from the company offering or selling securities and only in the states and provinces for which they are approved. The material in this release is intended to be strictly informational. The companies that are discussed in this release have not approved the statements made in this release nor approved the timing of this release. All statements and expressions are the sole opinion of WSCF and are subject to change without notice. Information in this release is derived from a variety of sources including that company's publicly disseminated information, third parties and WSCF research. The accuracy or completeness of the information is not warranted and is only as reliable as the sources from which it was obtained. WSCF disclaims any and all liability as to the completeness or accuracy of the information contained and any omissions of material fact in this release. The release may contain technical inaccuracies or typographical errors. It is strongly recommended that any purchase or sale decision be discussed with a financial adviser, or a broker-dealer, or a member of any financial regulatory bodies. Investment in the securities of the companies' discussed in this release is highly speculative and carries a high degree of risk. WSCF is not liable for any investment decisions by its readers or subscribers. Investors are cautioned that they may lose all or a portion of their investment if they make a purchase in WSCF profiled stocks.

This profile is not without bias, and is a paid release. WSCF has been compensated for dissemination of company information on behalf of one or more of the companies mentioned in this release. WSCF has been compensated forty two thousand dollars for coverage of Reward Enterprises (OTCBB:RWRD), by a third party (National Financial Communications Corp.), who is non-affiliated and may hold a significant position in the stock, for services provided including dissemination of company information in this release. WSCF holds no shares of the stock. WSCF may receive shares for extension of its services. Any shares will be disclosed at such time that WSCF is aware of a client's desire to extend the original services. WSCF may have received shares of a company profiled in this release prior to the dissemination of the information in this release. WSCF may immediately sell some or any shares in a profiled company held by WSCF and may have previously sold shares in a profiled company held by WSCF. WSCF's services for a company may cause the company's stock price to increase, in which event WSCF would make a profit when it sells its stock in a company. In addition, WSCF's selling of a company's stock may have a negative effect on the market price of the stock. Market commentary provided by Sonja Rudd. Sonja Rudd does not accept stock as compensation from any of the companies mentioned in this release.

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