CERRITOS, Calif., Feb. 24, 2005 (PRIMEZONE) -- Mass Connections(r), the nation's leader in retail marketing services and consumer related promotions, hosted leaders of the retail industry at the 9th Annual Elite Team Conference on February 16th and 17th in Long Beach, California. The tremendously successful conference, entitled "Connecting with The Consumer," highlighted consumer trends and how to reach them at the point of sale.
Representatives from consumer product groups companies, major retail chains, and talent & staffing agencies attended seminars, roundtables and focus groups designed to create greater understanding and discuss best practices regarding marketing in-store. Attendees were treated to executive speakers such as Senior Vice President of Marsh Supermarkets, Roy Fossum; Accenture Partner Jim Coleman; Saatchi & Saatchi X Global CEO Andy Murray; In-Store Broadcasting Network Chairman and CEO Rob Brazell; Executive Vice President and General Manager of TDLinx, Scott Taylor; and CEO of the polling company(tm) Kellyanne Conway.
Conference guests received a copy of Mass Connections' latest exhaustive industry research analysis entitled "Touch America: The Consumer Connection." The book, signed by the polling company CEO Kellyanne Conway, examines consumer behaviors and the overwhelming advantages of in-store events.
Mass Connections chose the Elite Team Conference to announce the latest technological innovation, Audio on Demand(tm), which was created by In-Store Broadcasting Network and Audio Connection(tm) created with Mass Connections. Audio Connection is unique technology that enables audio promotions in conjunction with "live" in-store events as they start and finish. Aligning with In-Store Broadcasting Network, Mass Connections brings yet another innovation to in-store marketing, allowing consumers to hear audio promotions that directly relates to specific events during the execution of the product promotion. Initial tests have indicated a sharp spike in product sales when in-store events and audio commercials are used together.
Caroline Nakken, President and CEO of Mass Connections, was elated at the results of the conference: "By pulling together retail leaders to discuss and develop the latest methods to achieve greater connectivity to American consumers, Mass Connections' has once again provided a forum for innovative ideas that has become a benchmark for the industry to follow."
The 9th Annual Elite Team Conference is another example of Mass Connections' unwavering commitment to improving the communication between various sectors within the retail marketplace. Coupled with programs like "Connecting with Our Soldiers," which sends postcards to troops in harms way, and "Join the Fight," which combats childhood obesity and encourages more meals at home, Mass Connections is the leader in the retail promotions industry.
About Mass Connections
Mass Connections, based in Cerritos, California, is the nation's leader in consumer in-store events and promotions. The only in-store marketing firm with ISO certification, Mass Connections has evolved services in designing, creatives, sourcing components/premiums, and fulfillment/distribution for in-store events. With nearly 30 years of experience in event promotion, the company focuses on programs that deliver memorable, measurable, effective messages to America's consumers. Mass Connections' retail, consumer product, and marketing divisions design and implement events and campaigns for America's largest brands and retailers. For more information on Mass Connections, visit them on the web at www.massconnections.com or call toll free at 1-800-275-6650.