New Frontier Marketing Distributing Simply Wow(r) and Stain Pen(tm) to United Natural Foods, Inc.


IDAHO FALLS, Idaho, Feb. 24, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that New Frontier Marketing has agreed to start distributing Simply Wow(r) and Stain Pen(tm) to all United Natural Foods, Inc. (Nasdaq:UNFI) and grocery trade customers in the Northwest region.

The broker agreement authorizes New Frontier Marketing, Inc. to act as principal agent for all the Source Direct proprietary cleaning products to all United Natural Foods, Inc. and grocery trade customers in Northwest region. UNFI is the largest publicly traded wholesale distributor to the natural and organic foods industry. Carrying more than 43,000 SKUs, the company supplies over 21,000 customers nation wide and services a wide variety of retail formats including super natural chains, independent natural products retailers and conventional supermarkets located in Washington State, Oregon, Montana, Idaho and Alaska. For additional information on United Natural Foods visit: www.unfi.com. For additional information on New Frontier Marketing Visit: www.newfrontiermarketing.com.

Deren Smith, President of Source Direct said this; "United Natural Foods is one of the largest distributors of natural food products in the U.S. We are extremely excited to introduce Simply Wow(r) and Stain Pen(tm) to this health/environmentally conscious demographic."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of-the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow(r) is a registered trademark; Stain Pen(tm) and Works On The Spot(tm) are trademarks of Source Direct holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.

Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



            

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