HOUSTON, Feb. 28, 2005 (PRIMEZONE) -- Gulf Biomedical Corporation (Pink Sheets:GBIC), today announced the immediate launch of a national online sales campaign on behalf of HairMagic(tm), its new breakthrough entry in the billion dollar hair restoration market. To create and execute the sales effort, the HairMagic developer has engaged Attack Marketing, a reputable Texas sales and promotion firm, which will take a "hard facts approach" to selling the product. The sales campaign will highlight HairMagic's advantage over its competition in its guarantee that is scientifically proven to assist and promote hair growth. The sales campaign comes after HairMagic scored 100% success in its treatment of 70 hair loss patients, according to Jack Burney, head of Attack Marketing. Mr. Burney stated: "After only four weeks, each of the 70 reported the sight of quarter-inch tendrils of new hair growing on their heads where none grew before. While the evidence is anecdotal, it is so strong and positive, that HairMagic decided to go ahead and hit the market with the product, even as more formal testing gets underway."
HairMagic expects to sell 100,000 packets of the treatments in this initial campaign, generating an income of almost $6 million. Hair restoration is a highly competitive business according to Mr. Burney. He went on to state: "To compete, we need to build a solid core of 'believers' who know that HairMagic really does grow hair, because the evidence is right there on their own heads." The treatment packet consists of two different capsules to be taken daily, and the secret of HairMagic's success lies in this 2-step approach. Underlying the product's development was a single theme: "Hair loss is not a normal procedure, heredity notwithstanding. When it does occur, there is always a reason, namely the health of the individual. That's why there are two capsules. The first capsule is to restore the health of the individual, and to create conditions under which the second capsule induces natural hair growth." The 2-step process is unique to HairMagic. "Our marketing objective is to state the facts about HairMagic, directly and forcefully," said Mr. Burney. He went on to state: "The facts need no embellishment. We'll state them simply and directly. Some consumers will take us at our word and try our breakthrough product. The proof becomes apparent within four short weeks."
For more information please contact CEO Donald E. West at 713-523-7539.
Forward-Looking Statements
Any statements made in this press release which are not historical facts contain certain "forward-looking statements," as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.