Daymon Associates Agrees to Exclusive Distribution Of Simply Wow and Stain Pen to all Costco Warehouses Worldwide


IDAHO FALLS, Idaho , March 2, 2005 (PRIMEZONE) -- Source Direct Holdings, Inc. (OTCBB:SDRT) announced today that Daymon Associates, Inc. has agreed to broker Simply Wow(r) and Stain Pen(tm) to all Costco Wholesale Corporation (Nasdaq:COST) warehouses worldwide.

The broker agreement extends Daymon Associates, Inc. the exclusive worldwide distribution rights to Simply Wow(r) and Stain Pen(tm) as well as any private label distribution to all Costco Wholesale Corporation Warehouses in the United States, Mexico, United Kingdom, Korea, Taiwan and Japan. For 33 years Daymon Associates, Inc. has been at the forefront of private label and brand development growth at nearly 20,000 retail outlets throughout the world. Daymon's retail partners account for virtually one-third of all grocery sales nationwide, one-third of all drug stores sales nationwide, and represent over 50% of the sales in the warehouse/wholesale club channel segment nationwide. Daymon Worldwide is a dynamic business enterprise of more than 11,000 associates who together have revolutionized the corporate brand industry. For additional information please visit: www.daymon.com.

Deren Smith, President of Source Direct. said this: "We consider ourselves very fortunate to be a part of such a unique and dynamic worldwide leader like Daymon Associates, Inc. and look forward to the added distribution of our Simply Wow(r) and Stain Pen(tm) brand as well as any private label opportunities."

Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of- the-art cleaning technology company that manufactures and markets a proprietary line of all purpose all surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial industrial and private label automotive cleaning products industry. Simply Wow (r) is a registered trademark; Stain Pen(tm) and Works On The Spot(tm) are trademarks of Source Direct holdings, Inc. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.