FORT WASHINGTON, Pa., March 2, 2005 (PRIMEZONE) -- Today, rich media ad leader PointRoll, Inc. officially launched FoldOver, a new ad format positioned in the upper corner of a publisher's page. When a user initiates a mouse-over, the ad visually folds over the page, exposing close to a full-page ad. Now advertisers can deliver their video commercial or any advertising message with greater impact while not disrupting the web users' behavior. Publishers will be able to optimize their page yield by offering this new ad unit, hence creating greater revenue opportunities while giving their clients premium ad placement.
"Audi was looking for innovative formats for reaching their consumers online in support of the A6. We used the PointRoll FoldOver on Kelley Blue Book. Upon user initiation, the ad expanded to half the page and delivered a compelling consumer message. The panel click through was over 40%," said Jim Taubitz, Audi's Online Marketing Manager.
"At Kelley's Blue Book, we are continuing to look for unique advertising inventory for our clients. We have already used the PointRoll FoldOver for several campaigns. We like it because it provides new inventory and our advertisers like it because it is unique and provides the same range of functionality that you get from other PointRoll ad units," said Robin Cooper, Vice President, Advertising & Business Development, for Kelley's Blue Book.
"Our goal at PointRoll is to provide the industry with innovative high impact rich media products and services. The addition of PointRoll FoldOver is an example of our commitment to serve the needs of the publisher by creating greater revenue opportunities while offering the advertiser the ability to promote their brands more effectively online," said Chris Saridakis, PointRoll COO.
Other advertisers such as MasterCard, Yahoo!, Sears, Qantas, and Dell have used FoldOver in their online advertising mix. Publisher sites that offer this ad unit in its inventory include Yahoo!, iVillage, Kelley Blue Book, and more. Examples of PointRoll FoldOver ads and other high impact PointRoll ad units can be found at their Client Showcase. You can click this link to view the Audi ad: http://www.pointroll.com/showcase/ad.asp?ad=356
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the company enables advertisers, agencies and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.