SAN ANTONIO, March 3, 2005 (PRIMEZONE) -- Sweet Success Enterprises, Inc. (Pink Sheets:SWTS) has aligned with former COO of Diet Centers of America, Graydon Webb, to launch a new soft serve ice cream. Sweet Success(tm) soft serve ice cream will be sold in convenience stores and have points of sale throughout the United States.
Mr. Webb has developed the marketing system for the Sweet Success(tm) soft serve product line. The ice cream will be dispensed through a self-serve freezer located near other self-serve products. Sweet Success Enterprises, President, Mr. William J. Gallagher indicated that he and Mr. Webb are eager to begin beta testing the Sweet Success Soft Serve by the summer of 2005.
Sweet Success Enterprises, Inc. is a company established to market Sweet Success(tm) diet meal replacement products, a select group of weight loss and health care products that established wide name identification with national consumers. As part of the Nestle USA product line, Sweet Success(tm) achieved sales in excess of $300 million ($40 million per year) primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share.
For information on this press release call William J. Gallagher, President of Sweet Success Enterprises, Inc. 210.824.2496.
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.