MIAMI, March 3, 2005 (PRIMEZONE) -- Stock Market Alert's watch list includes: DC Brands International (Pink Sheets:DCBI), Cisco Systems, Inc. (Nasdaq:CSCO), Oracle Corporation (Nasdaq:ORCL) and General Electric Company (NYSE:GE).
DC Brands International (Pink Sheets:DCBI) should have investors' full attention as the company has once again issued a press release highlighting its latest development. Late yesterday afternoon, the company, the makers of Dickens Energy Cider, announced another exciting new product. In an effort to provide the marketplace with what it is asking for, Hector Vasquez, the company's Director of Sales in California said, "We are pleased to announce today that by mid April, we will be rolling out our new 5 gallon (Bag-In-The-Box/On-The-Gun) system for our on-premise accounts here in California. It will be available in the rest of the country by late June." Before the news was released, the company's stock closed at seventy-three cents a share.
Mr. Vasquez goes on to say, "That means our Dickens Energy Cider will now be available on the gun or under pressurized CO2 for all our nightclub, bar, and restaurant accounts. It works just like Coke(r), Pepsi(r), or any of the other soft drinks. The bar owners absolutely love it. Our product mixes 5 to 1 so they end up getting a full 25 gallons of finished product out of each box. For the bar owners, their cost per ounce drops to a fraction of what it would normally be, because they no longer have the waste associated with mixing drinks from the can. This product will make it even easier for us to dominate sales in the on-premise locations we are working with. Although still several months down the line, we are excited about the fact that this will also give us the opportunity to open up discussions with many national fast food chains and the like."
The press release stated Mr. Vasquez joined the company just eight months ago after being aggressively recruited from one of DC Brands' major competitors. He is considered by many to be one of the best in the industry at launching and saturating new markets.
The company's President and CEO Dick Pearce said, "Just a few days ago we announced our new 16oz can with a primary focus on our retail accounts. Based on all of the data we have been able to gather, we truly believe the 16oz product will help drive a stake in the hearts of a lot of the current competition in the convenience store, grocery store and other retail accounts. This new 'bag-in-the-box/gun' system is aimed directly at the tens of thousands of on-premise accounts." He also went on to say, "However, in order for an on-premise account to stock our new gun product, we require a substantial amount of point of purchase/advertising materials such as Dickens Energy Cider posters, coasters, table tents, custom plastic cups, drink lists, bar lights, etc. to be deployed at each location."
Other stocks of interest yesterday were: Cisco Systems, Inc. (Nasdaq:CSCO) up 1.3% on 57.7 million shares traded, Oracle Corporation (Nasdaq:ORCL) down 0.7% on 49.4 million shares traded and General Electric Company (NYSE:GE) up 1% on 17.8 million shares traded.
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