SAN ANTONIO, March 9, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc.'s (Pink Sheets:SWTS) Chairman and CEO, Bill Gallagher, announced today, "We are excited about scheduled preliminary runs for our All Natural Complete Fuel Shake with proprietary supplement blend of Omega-3 Fatty Acids, Bananba Leaf, Ground Flax and Aktivated Barley(tm). In addition, runs have been scheduled for Sweet Success Meal Replacement Bars. Things are falling into place for the company to be back in operational mode, and soon shipping to some historic key regional and national accounts."
The company is planning to become fully reporting after the first quarter. During the first quarter the average number of shares were approximately 7.5 million and float of 2.5 million. Mr. Gallagher said, "I feel the company's low market valuation of $2.5 million is very cheap in light of the brand's historical performance; with average sales in the $50 million range."
Sweet Success has historically ranked as the number two best-selling diet shake. Its brand recognition is almost 70 percent among the target market. As part of the Nestle USA product line, Sweet Success(tm) achieved sales in excess of $300 million primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast(tm).
The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions; as a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.