FORT WASHINGTON, Pa., March 16, 2005 (PRIMEZONE) -- PointRoll Inc., the leader in rich media technology and service, announced today the addition of CBS SportsLine.com, a leading Internet sports media organization and division of CBS Sports, to its proprietary Included(tm) Program. CBS SportsLine.com joins other leading online publishers including Yahoo!, AOL, iVillage, NYTimes.com, and Advertising.com that offer PointRoll technology and services at no additional charge (subject to eligibility).
PointRoll ads offer a wide variety of functionality including video, audio, polling, instant email reminders, and data collection, all of which dramatically enhance the impact of online campaigns. CBS SportsLine.com will be offering PointRoll's FatBoy expandable and TomBoy universal 100K+ products on their site.
"CBS SportsLine.com is at the leading edge of delivering sports related media content. We offer advertisers significant reach across key demographic targets and therefore, want our clients to have the tools they need to achieve their objectives and receive the metrics to measure their success," said Ken Lagana, CBS SportsLine.com's Vice President of National Sales. "The PointRoll Included Program allows us to offer advertisers the power to deliver impact against our large and growing user base."
"The Included program is taking hold in the marketplace and we are excited to welcome CBS SportsLine.com to our growing roster," said PointRoll Senior VP of Sales Andy Ellenthal. "It is all about the delivery of technology that enables advertisers to create fun, informative, and interactive online marketing campaigns that drive their message to the user. By delivering greater value to the advertiser, PointRoll Included publishers are forging a loyal, long term relationship with their clients."
Since January, Advertising.com, GorillaNation, Nascar.com, and Monster.com, have joined the PointRoll Included program, which now totals over 30 publisher sites.
About PointRoll, Inc.
PointRoll, Inc. is a leading provider of rich media marketing services. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -- without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy(tm) expanding ads, Tomboy(tm) Universal 100K+, TowelBoy(tm) snap-back units, and BadBoy(tm) floating ads, dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com.
About CBS SportsLine.com
CBS SportsLine.com is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine.com is a member of the Viacom family and a division of CBS Sports. For more information about CBS SportsLine.com and for the latest sports news, scores and expert analysis, please visit cbs.sportsline.com. More information about Viacom and its businesses is available at www.viacom.com.