SongLink'd Mobile Music Recognition and Discovery Service Launches in United States

Music Fans Dial (888) SONG-411 to Identify Music and Link to Ringtones and Related Music Products and Merchandise; ID a Song; Get the Next One Free (Until 4/11)


NEW YORK, March 22, 2005 (PRIMEZONE) -- NMK, Inc., a leading mobile entertainment company, today announced through its MusiKube(tm) brand the availability of its SongLink'd mobile music recognition and discovery service. SongLink'd is the first multi-carrier service of its kind to identify music and "link" mobile users to related ringtones, songs and album information. Mobile users simply dial (888) SONG-411 and place their mobile phones near the music for 15 seconds. The caller then receives an SMS text message with the song title and artist name, as well as links to buy ringtones on their phone, and CDs and digital downloads back online. In celebration of the launch, users can ID as many songs as they want and receive an equal number of ID's free through 4/11.

"SongLink'd takes the frustration out of trying to remember song titles and empowers mobile users to tap into their musical interests on impulse," said Sunjay Guleria, CEO of NMK. "Everyone has been in a situation where they've heard a great song and wish that they could have identified and purchased it right then and there. Now they can."

SongLink'd merges search capabilities with easy-to-use directory assistance-type phone access. In addition, SongLink'd always "remembers" what the user has identified, thereby acting as a personal "music memory." Consumers can visit the SongLink'd website to purchase related ringtones, CDs and digital downloads. In addition, they can take advantage of the beta version of the Song List, a personal archive of all identified songs.

SongLink'd is already available on most major mobile networks; for a full list check www.songlinkd.com. With good cell phone reception, the service will identify most pre-recorded music. After the promotional launch period, each successful identification will result in a charge of $0.99, which will automatically appear on the user's phone bill, with no charge for unsuccessful IDs. Subscription packages and flexible pricing options will also be available soon. For more information please visit www.songlinkd.com or call (888) 766-4411 from your mobile to experience SongLink'd for yourself!

About NMK:

NMK is an entertainment solutions company, specializing in wireless music applications. Through its MusiKube and SongLink'd brands, NMK is the only company of its kind working with record labels, radio groups, online portals and mobile operators to champion an authorized system that supports consumer's ability to maximize impulse "on-demand" purchases of music and other related products.

At the heart of the NMK system is the Encyclomedia(tm), a proprietary mobile media personalization and merchandising platform, which contains rich, licensed information on all U.S. commercially released sound recordings, and links to a wealth of related content and commerce options -- including the largest U.S. commercial ringtone catalog, commercial CD's and digital downloads. Designed to seamlessly integrate with third party content, commerce and service providers, the Encyclomedia platform provides these partners with a variety of enhanced service offerings as well as own-branded solutions.

NMK is based in New York City. For more information, visit www.musikube.com.


            

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