UPLAND, Calif., March 22, 2005 (PRIMEZONE) -- Participation fees for school sports programs continues to escalate, at the same time record obesity levels in children are being reported by the Center for Disease Control. Intelligent Sports, Inc. (Pink Sheets:IGTS) is working to do their part to curb this alarming trend of by offering affordable fitness centers to kids.
"The time when school sports programs had enrollment fees of $10 is fading," said former NBA star and Intelligent Sports, Inc. board member, Reggie Theus. "Not every parent is willing to pay $300 enrollment fees for a sport their child is only casually interested in; some parents can't afford to pay that much for a sport their child excels at."
According to the President's Council on Physical Fitness and Sports, only 17 percent of middle and junior high schools and 2 percent of senior high schools require daily physical activity for all students. Hoping to fill the gap, The Sports Zone by Intelligent Sports will support a wide range of membership-based after-school sports programs, weekend leagues and tournaments promoting individual athletic skill development, the concepts of teamwork and discipline, and a love of the game.
The Sports Zone opened in early October in Upland, California. It encompasses a 10,000 square foot facility featuring two basketball courts and caters to court sports including basketball, volleyball, cheerleading, and wrestling, and also has the ability to host soccer, football and other field-related athletic activity within the complex arena
"By offering affordable athletic programs for kids, Intelligent Sports, Inc. is providing opportunities for not only those that are passionate about sports, but for those that enjoy them on a more casual level as well," said Theus.
With a board comprised of Reggie Theus, former NBA star, TV analyst, and Louisville University Men's Basketball Assistant Coach, and Kellen Winslow, a member of the NFL Hall of Fame, the initial focus of publicly held Intelligent Sports, Inc. is to introduce a new generation of youth to athletics through the development of organized youth sports programs and facilities throughout the country.
Gabriel deGrood Bendt serves as agency-of-record and provides strategic and partnership development for Intelligent Sports. Gabriel deGrood Bendt is a full-service marketing and advertising agency based in Minneapolis. GdB has been a finalist in the prestigious AAAA O'Toole award each of the past five years (having won or been 1st Runner-Up 4 of the 5 years). Current clients include: Gedney pickles, Zebco fishing, Antron(r) by INVISTA, Sempra Energy, Danze bathware, Northarvest Bean Growers, and the Science Museum of Minnesota.
For full details and links to all the company's products and services, please visit our homepage at http://www.thesportszoneinc.com.
Safe Harbor Statement
"Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors. The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise."