WESTON, Fla., March 23, 2005 (PRIMEZONE) -- Wall Street News Alert's "stocks to watch" this morning are: Bravo Foods International (OTCBB:BRVO), Ford Motor Company (NYSE:F), Wyeth (NYSE:WYE) and El Paso Corporation (NYSE:EP).
Aggressive investors and day traders may have their sights set on Bravo Foods International Corp. (OTCBB:BRVO) this morning. Yesterday the company, a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, issued multiple press releases and held a conference call which may excite investors.
This could be great news for investors! The first press release announced a two-year license agreement with Marvel Enterprises, Inc. (MVL) to use its world-famous Classic Marvel character program known as Marvel Heroes on Bravo!'s Slammers(r) nutritious and fortified milk drink products. Under the terms of the license agreement, Bravo! will utilize certain Marvel Heroes for the packaging and promotion of its Slammers(r) flavored milk products in the United Kingdom and Ireland.
The second press release announced record year-end results for the period ended December 31, 2004. For the year ended December 31, 2004, Bravo! reported revenue of $3,344,699, up 178.69%, or $2,144,557 over revenue of $1,200,142 reported for the same period in 2003. The increase is the result of a change in the Company's method of revenue recognition in the United States, commencing January 1, 2004, when Bravo! began acting as the principal in these transactions, rather than as an agent.
Bravo! CEO Roy Warren said, "We are pleased to report significant growth in revenue for 2004, which resulted from a number of key initiatives developed during the year. We expect to continue to narrow losses as we explore new points of sale for our branded, flavored milk, including school and vending markets, which should significantly impact revenue for 2005."
Investors watch this one! During yesterday's conference call, key issues were addressed:
Reiterated expectation that the company will gross between $4 and $5 million in total sales in the first half (vs. $3.3 million in 2004).
Indicated that they are now in 14,365 total stores and that with new distributors coming on line now and the launch of the new 3 Musketeers and Milky Way brands in mid April, they should be in 31,000 stores by mid May and 51,000 stores by Q3.
Reviewed school and vending business and announce nationwide coverage for our products with vending brokers.
Announced that early tests in 11 vending machines in Dade County Florida had gone very well and that they are increasing the presence in Dade County by 17 more schools due to the success. They are also testing in Marion county Florida and Pinellas County. They expect their brokerage network to develop nationwide presence for Slammers in vending by fall. They currently have 27 distributors for the vend community and expect that to grow to cover the entire country by fall.
Launching the 3 Musketeers and Milky Way chocolate milk products in April. Will relaunch Slim Slammers, Moon Pie Slammers, Pro-Slammers and Marvel Ultimate Slammers in Q2 with the new shelf stable plastic bottles.
Reiterated that the company should do $4-$5 million in the first half (Q1 and Q2 combined).
Announced a sponsorship of the Boston Marathon in April and a half page Starburst ad to be run in USA today on April 1st with a $1.00 off coupon for purchases of Starburst at 7-Eleven.
For more in-depth coverage of Bravo Foods, visit http://www.backissuesofnewsalerts.us/BRVO0322.html
Prior to yesterday's press release, the stock closed at around thirteen cents a share.
In case you are not familiar with the company: Bravo! Foods International Corp. licenses, markets, distributes and sells high-quality, nutritious, flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Mexico and nine Middle East countries. The company recently established a successful sales division to market Bravo!'s growing line of co-branded products throughout Canada. Bravo! recently introduced its Slammers(r) line of Starburst(tm)-flavored milk drinks with initial shipments to 13,000 retail outlets nationwide. Bravo! Foods' Slammers(r) line is now available at more than 10,000 stores nationwide including such popular chains as 7-Eleven, A&P, Albertsons, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Food Lion, HEB, Mars, Pathmark, Piggly Wiggly, Ralph's, SuperTarget, Unified, Wake Fern, and White Rose.
Stocks showing interesting activity yesterday at the close of the regular trading day were: Ford Motor Company (NYSE:F) down 2.9% on 11.6 million shares traded, Wyeth (NYSE:WYE) up 3.8% on 9.8 million shares traded and El Paso Corporation (NYSE:EP) down 2.7% on 7.9 million shares traded.
Commentary:
"The Federal Reserve raised a key U.S. interest rate a quarter percentage point to 2.75 percent on Tuesday, conceding inflation risks were growing but expressing confidence gradual rate rises can contain prices," stated Sonja Rudd in Wall Street News Alert's daily commentary continued at: http://www.WallStreetNewsAlert.com.
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