RACINE, Wis., March 28, 2005 (PRIMEZONE) -- Pacific Sands, Inc. (OTCBB:PFSD) announced today that the company plans to begin airing a short format, direct response television "infomercial" advertising its new line of earth and health friendly consumer cleaning products in June of this year.
Pacific Sands is in the final stages of developing labeling, packaging and manufacturing procedure as well as completing the trademark research necessary to bring these products to the national marketplace.
The special direct response television offer will include a competitively priced package of Pacific Sands' all-purpose cleaner and stain remover, a kitchen and bath cleaner and a highly effective window and glass cleaner. All of the products are considered to be "harmless to humans, animals and plants." The ads will specifically target households with children and pets as well as consumers who are concerned with the environment and health consequences of many common household cleaning products.
"The idea for the direction that we are taking for this campaign grew out of a personal experience," says Pacific Sands President and CEO, Michael Wynhoff. "I was cleaning my 2 year old daughter's playroom and toys when I turned around to discover her sucking on the sprayer nozzle of a cleaning product. My initial panic was quickly relieved when I realized that the product she had was our nontoxic, all-purpose cleaner. Had it been nearly any other cleaning product, I would have rushed her to the hospital; instead I gave her a rag and let her help clean. The direction for this campaign was established."
While the company initially planned to enter the direct response marketplace via an alliance with an established marketing firm, management has opted to control the production and distribution of the infomercial in-house. "We carefully analyzed the cost / benefit ratio between the two options and in-house won out," says VP of Sales and Marketing, Michael Michie. "By having complete control of the content and distribution of the ad, we have the flexibility to make adjustments as necessary to maximize its impact and profitability."
Combined, Mr. Wynhoff and Mr. Krug (the independent producer / director of the ad) have over 30 years experience in commercial advertising and production.
Management firmly believes that direct response television advertising is the best method to bring innovative new products to the national marketplace, citing the recent successes of such products as OxiClean(r), which started with an "infomercial" and quickly grew into a common household name with millions in sales.
Management is currently interviewing 24-hour call centers as well as media buyers in order to facilitate the efficiency of the campaign. A number of different scripts are being prepared, aimed at specific demographic groups. The short format infomercial will run in a number of select test marketplaces before going national and will include the company's stock symbol: PFSD.
About Pacific Sands
Pacific Sands, Inc. develops, manufactures and markets environmentally safe, nontoxic cleaning and water treatment solutions. Web site: http://www.pacificsandsinc.com
Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.
OxiClean(r) is a registered trademark of Orange Glo International, Inc.