CRESTLINE, Calif., March 29, 2005 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FRBV) announced today that the Company's Chairman is featured on Uptic.com, a leading online source for financial market data. Visitors to the site may view the video interview at www.uptic.com (click on the video archive button and the play button) or on the Company's website at www.firemountainbeverage.com (click on the video button). The interview provides the viewers with greater insight on the goals and aspirations of the Company and its marketing efforts.
Fire Mountain Beverage Company (FRBV) develops, markets, sells, and distributes branded purified and flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life. FRBV has relationships that immediately provide the Company with distribution in thousands of retail locations including major food chains.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.