SCOTTSDALE, Ariz., March 30, 2005 (PRIMEZONE) -- It'sFun.com, a wholly owned subsidiary of Sounds 24-7 (Pink Sheets:SDSX), is currently negotiating final details of a pact with Hip Hop Beverage Company, which owns the Pit Bull brand of energy drinks and energy bars. The Pit Bull brands are American made with and international distribution. While full details of the deal remain confidential, it is known that it would allow users of the Pit Bull products to use the Jasmin Card, owned by ItsFun.com, to download music for a full year, free. It would also allow the cardholder to share the privileges with up to 10 friends or relatives.
The Pit Bull brand is arguably the fastest growing energy drink in the country. It is sold in clubs worldwide, but is also available in retail stores such as Safeway and Costco. Military PX's are also selling Pit Bull products.
"The Jasmin card is just a great fit with Pit Bull," said Christi Frantom of ItsFun.com. "We definitely cater to the younger crowd with our music sales and Pit Bull has the same demographic base for its products."
Jasmin cards are offered to companies and other groups to use as incentives for sales, retention of customers and acquisition of new customers. The cards can be personalized with logos and the cross marketing opportunities with every download are very advantageous those who award the card to individuals.
The cards permit one free music download per day for a year. Additionally the cardholder can designate up to 10 other individuals who can use the same downloading privileges.
About the Jasmin Music Card
Sounds 247.com's newest marketing concept, the Jasmin Music Card, offers marketers of all stripes a new and innovative way to reach millions of customers at very low costs. Initially introduced as a music passport to Sounds 247's online music stores, it allows cardholders to download one free song a day for an entire year and to enroll ten friends and family members who may do the same. Thus any marketing effort can be multiplied by a factor of 10 with virtually no effort on the part of the advertiser. Income-producing opportunities are virtually limitless. Sponsors pay for card customization and distribution (both very affordable), and for use of the data collected during its use. The card is an outstanding premium for any company or nonprofit that wants to reach the highly coveted 13-50 demographic. It is being marketed by Sounds 247.com to restaurants, concert venues, banks, beverage companies, clothing stores, and non-profit entities throughout the U.S.
About ItsFun.com
ItsFun.com along with its sister company, ListenUp24-7 is the exclusive U.S. marketer of the Jasmin Music Card and a leading specialty e-commerce retailer of music that provides the capability for hundreds of thousands of independent artists to showcase their talents and music with accompanying promotional materials such as pictures, bios, performance schedules online and gives them the ability to generate income far beyond their wildest dreams. Some independent artists have successfully used this approach and have generated millions of dollars of revenue. For the very first time in the history of the music business, the recording artists can have total control over their creative works and, at the same time, have a direct and interactive connection with music fans from around the world.
Forward-looking Statements in this release are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks.