m-Wise Launches Audio and Video Album for Mobile Phones


WILMINGTON, Del., March 31, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS), a leading technology provider of interactive mobile solutions for operators, ASPs and content providers, today announced a major enhancement to its state-of-the-art, proprietary Content Management and Delivery Platform with the Audio and Video Album.

The Audio and Video Album will allow users to perform a number of functions directly through their mobile handset. These include the sending of both audio and video clips, including pictures taken through the mobile camera, to other mobile users and their e-mails. Furthermore, users can view their pictures, and download audio and video clips, on a personalized photo album web portal and browse their personalized photo album directly on their mobile handset for capable devices such as multimedia enabled SANYO and SAMSUNG.

The enhancement to the proprietary Content Management and Delivery Platform is delivered through the m-Wise carrier-grade MOMA Gateway, the leading Service Delivery Platform (SDP) for value-added services and content. The MOMA SDP comprises of over 1,000 value-added services and applications launched on more than 50 European, American and Asian networks with deployment over MMS, SMS, EMS, J2ME, WAP, USSD, IVR, Web, and email. m-Wise can be described as providing the industry's most robust and critical SDP for mobile operators, wireless ASPs and large content and media providers. The MOMA SDP increases data traffic and premium revenues and considerably minimizes capital, commercial, training and technical requirements for the management and control of value-added-services.

The new Audio and Video Album is currently in an installation and testing process with Unefon, the Mexican mobile operator.

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with its Service Delivery Platform and related value-added services engines. Working closely with leading operators, ASPs and content providers, m-Wise is committed to taking the lead and keeping up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. The Service Delivery Platform, the MOMA Platform, includes carrier-grade application provisioning and development utilities, infrastructure connectivity layers, billing, global delivery, content management, and customer support tools.

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