Classmates Online, Inc. Launches New Platform for Sweden's No. 1 Online Reconnection Community

StayFriends.se to Serve 396,000 Students and 7,000 Schools


RENTON, Wash., and JARFALLA, Sweden, April 5, 2005 (PRIMEZONE) -- Classmates Online, Inc. (www.classmates.com), a United Online, Inc. (Nasdaq:UNTD) company, announced today that its Klasstraffen.com service, the No. 1 reconnection community in Sweden, is now part of its StayFriends platform and brand. StayFriends.se (www.stayfriends.se) launched today and now serves Klasstraffen's more than 396,000 students and 7,000 schools, providing useful new features and benefits.

"We combined the strengths of our companies StayFriends GmbH in Germany (www.stayfriends.de) and Klasstraffen AB in Sweden to create a new StayFriends platform that provides members of both services useful new features to find, connect and stay-in-touch with friends," said Classmates CEO and President Michael Smith.

"Sweden has a well-developed market for paid Internet services. StayFriends.se now offers Gold memberships with additional features and benefits for an annual fee of 169 SEK (about US$24). We will also continue to offer free Basic memberships, so everyone can list themselves and find their school friends," said Otto Rimmerfeldt, founder and CEO of Klasstraffen AB, which operates StayFriends.se.

About Classmates Online, Inc.

Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online community-based networking. The company operates Classmates.com (www.classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klasstraffen Sweden AB (www.klasstraffen.com), and in Germany, through StayFriends GmbH (www.stayfriends.de). Classmates Online is a wholly owned subsidiary of United Online, Inc. (Nasdaq:UNTD). For more information about United Online and its Internet subscription services, please visit www.untd.com.

The Classmates Online, Inc. logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1385



            

Contact Data