NEW YORK, April 5, 2005 (PRIMEZONE) -- Creative Enterprises International, Inc. (www.creativepi.com)(Pink Sheets:CEII), an international marketing and distribution company, is the exclusive North American distributor of Jana Natural European Artesian Water. The company today announced that it has placed an initial order of over 1,000,000 bottles from the European bottler, Jamnica, a division of the multi-billion dollar Agrokor Group.
Jana Natural European Artesian Water was the recent "Eauscar" award winner at the 2005 Aqua Expo held in Paris, credited with having the "highest quality water" of all the major entrants.
The purchase order of over 1,000,000 bottles includes a variety of sizes, including 500ml, 1 liter, and 1.5 liter bottles. Jana Water will be distributed throughout the NYC area by Big Geyser, the largest independent beverage distributor in the NY Metro and Long Island area. CEII's dedicated sales and marketing team will have Jana Water available at retail accounts starting May 16th throughout the NYC metropolitan area. Pre-orders have already been received from hotel chains, independent delis, supermarket chains and upscale restaurants, clubs, and cafes.
To commence the NYC marketing and publicity launch, Jana will be the "Exclusive Bottled Water" at a major charity event called "Dressed to Kilt" (www.dressedtokilt.com). Being held on Wednesday, April 6th, the chairman of the event will be Sean Connery, who will model kilts along with other celebrity models such as Ted Turner, Kip Forbes, Stone Phillips, Kimberly Stewart, Kyle McLachlen and others. Jana will have its own celebrity model, Olympic Gold Medal Swimmer Gary Hall Jr.
On Monday, April 4, 2005, Jana Water was the exclusive water for the New York Magazine event at Moss Gallery, celebrating-New York Magazine's annual "Home Design Issue."
Commencing in June, an advertising and promotional campaign entitled "Jana-Water For Life" will position Jana Natural European Artesian Water as THE premier, best tasting, award-winning European imported water. The campaign will include outdoor advertising as well as print media and editorial features in leading publications. Marketing efforts will gradually expand throughout the balance of the year.
About Creative Enterprises International, Inc.
CEII is a national and international marketing and distribution company that identifies emerging trends in healthy consumer products. Once CEII identifies a growing trend, it then creates and sources top quality products to satisfy and fulfill the anticipated consumer market demand. For additional information about Creative Enterprises International, please visit our website, www.creativepi.com