411-SONG Launches the 'ID-to-Win an iPod' Challenge

Music Lovers Can Now Call (866) 411-SONG From Their Mobile Phone to Identify What's Playing and Win iPods


NEW YORK, April 11, 2005 (PRIMEZONE) -- 411-SONG (previously called SongLink'd), a leading mobile music search and discovery service, today announced a competition that gives mobile users the opportunity to win free iPods(tm) when calling (866) 411-SONG to identify music.

The "ID-to-Win an iPod" Challenge: Starting on 4/11, for the next 411 hours (17 days and three hours), the four most active users will win an iPod of their choice and related accessories. In addition, these top four users will receive a coupon to download -- free of charge -- the equivalent number of songs identified during the winning week. Finally, the most active user will also win a beautiful stereo speaker dock system from JBL(tm). The clock starts at 12 a.m. EST on Monday, April 11, and ends at 3 a.m. EST on Thursday, April 28. For full rules and regulations, please visit www.411song.com.

"411-SONG is the 411 of music. It provides instant gratification for music fans to name and get that tune," said Sunjay Guleria, CEO of 411-SONG. "411-SONG meshes nicely with today's 'iPod,' on-the-go culture, providing a unique way for users to build personal playlists they love. Not only can music lovers identify songs with their mobile, they can go online to www.411song.com and view their playlist and purchase related ringtones, CDs and individual track downloads."

To use the service, users simply call toll-free (866) 411-SONG and place their mobile phones near the music for 15 seconds. The caller then receives a text message with the song title and artist name, as well as links to buy ringtones on their mobile phone, and much more back on the Website.

Starting 4/11, the first four successful identifications will be free, with a charge of $0.99 for each successful identification thereafter. Charges will automatically appear on the user's phone bill, with no charge for unsuccessful IDs. The service is available on most major mobile networks; for a full list check www.411song.com. The beta version of 411-SONG (SongLink'd) was launched less than a month ago in March 2005. Since then, more than 10,000 identifications have been made.

For more information please visit www.411song.com or call (866) 411-7664 from your mobile to experience 411-SONG for yourself.

About 411-SONG:

411-SONG is a leading brand of NMK, an entertainment solutions company specializing in wireless music applications. Through its 411-SONG and MusiKube brands, NMK is the only company of its kind working with record labels, radio groups, online portals and mobile operators to champion an authorized system that supports consumer's ability to maximize impulse "on-demand" purchases of music and other related products.

At the heart of the NMK system is the Encyclomedia(tm), a proprietary mobile media personalization and merchandising platform, which contains rich, licensed information on all U.S. commercially released sound recordings, and links to a wealth of related content and commerce options -- including the largest U.S. commercial ringtone catalog, commercial CD's and digital downloads. Designed to seamlessly integrate with third party content, commerce and service providers, the Encylomedia platform provides these partners with a variety of enhanced service offerings as well as own-branded solutions.

NMK is based in New York City. For more information, visit www.411song.com


            

Contact Data